Sofía Herrera Fernández Email & Phone Number

Spain

Buying for Southern hemisphere markets

• Brand Protection proccedure implantation.
• PO’s cancellation management.
• Supplier´s second quality stock control.
• Unauthorized sales prevention.
• Management of campaign's leftovers.

• Coordination in the definition, development and monitoring of the strategic plan to meet objectives based on analysis of the yields of points of sale and particular socio-economic situation of the country.
• Product performance and stock management. Analyse shipment and replenishment data.
• Understand the market in order to adjust the collection to the country´s requirements.
• Predict and analyse competitors (benchmarking).

• Sales indicators analysis (KPIs).
• Product training and brand awareness.
• Training and evaluation of equipment. Motivational techniques.
• Supervision of the visual merchandising, preservation of the PoS and employee image, customer service, product movement within the area and returns.

• Daily monitoring of cash transactions.
• Customer portfolio management.
• Financial advice.
• Customer care and support.

Digital Fashion Mindset

Digitalización En La Industria Textil: Procesos De Diseño Con Herramientas Digitales

Double Licenciate Degree, Law And Business Administration

Doble licenciatura en Derecho y Dirección y Administración de Empresas