- Content Management for White Key Marketing: Developing the annual content calendar and researching and creating short and long form content including; blogs, eBooks, infographics & bite-sized social media sliders for multichannel distribution. - Website: Briefing in a new website development plan inclusive of creating all copy, curating and creating content.- Social Media Management: Managing social profiles across a range of industries such as; hospitality, corporate, foodservice, automotive and health and wellness. Tasks involved include client relationship management, social media copywriting, curating content, paid ads, strategy & scheduling whilst ensuring branding and voice are adhered to and goals and objectives are met.Key clients: MD Provodores, Sandhurst Fine Foods, Local Business Awards, Fine Shine Automotive, Noble Toyota and Volkswagon- Business Development: Creating a bespoke sales proposals and reaching out to prospect clients and attending sales and strategy meetings.- Recruitment & Training and Development: Sourcing key white key marketing talent, organising interviews and training and developing team members. Creating development plans for interns, trial day activities and on boarding training. - Event Management: End to end event management including identifying key events for White Key Marketing to participate in, managing all stakeholders and organising event participation.- Management of external parties: Main point of contact for external parties including website developers, SEO specialists, partners etc

- Content Creation- Graphics & Copywriting: Development of the regional content calendar and creating; blogs, articles, infographics, one pagers, case studies, eDMs, sales and event collateral (B2B tech).- Strategy Planning: Ideating and advising on the marketing plan and strategy, inclusive of the content calendar, video collateral, training modules and events. Forecasting costs and returns for respective elements within the marketing plan.- Event Management: Identifying event opportunities and organising TabSquare’s participation in small and large scale events to increase networking opportunities, build brand awareness and gain relevant media coverage.- Management of external parties: Working closely with marketing agencies, designers and videographers to align external collateral with TabSquare’s vision and TOV.- Partnership building: Finding new opportunities and establishing relationships with leaders in the industry to create co-branded content opportunities to gain greater reach and SEO impact.- Social Media Management: Creating ongoing relevant content, both written and graphic that is circulated to our social media network across all relevant handles.

• Campaign Management: Set up campaigns according to client briefs and monitor performance.• Broker out campaigns to wider network of partners and assist in setup• Managing the tracking and pacing of campaigns to ensure budgets are met• Reporting (Profit and Loss & Performance Pacing) to strategise and optimise campaign performance• Production of post campaign performance reports for internal and external use• Sourcing and recruiting new partners and clients alongside assisting in building network opportunities• Content creation: Writing article, blog, landing page, chatbot, mobile push campaign and eDM copy. Alongside producing briefs for external use when needed.• Manage social media channels: Ensuring all comments and requests are answered to promptly.

• Procedure creation and implementation• Training manual and style guide creation• Conducting and coordinating training sessions for small and large groups• Data entry, report writing• Mailchimp proficiency• eDM template design and copywriting• Trouble shooting, problem solving, Idea pitching• Analysing performance results

• Exceptional supervision (Companywide employee of the month)• Creating children profiles; observations, emerging interests• Programming: Creating sessions based on children’s interests and knowledge gaps to optimise their learning experience