Marketing Coordinator
Current• Took the lead of the marketing department and designed and executed the marketing and public relations strategy for the business, both for the grocery store and the restaurant.• Designed and executed targeted email campaigns (Mailchimp, Shopify, OpenTable) achieving measurable improvements in customer engagement and conversion rates.• Engineered and implement drata-driven marketing and promotional strategies.• Conceptualizing and executing event initiatives to build brand awareness and build business growth and spearhead the design of promotional materials, including flyers and event descriptions, and leveraged multiple platforms to targeted outreach. • Built strategic relationships and partnerships with industry influencers and bloggers significantly enhancing brand awareness.• Oversaw and managed social media strategy and participated in content creation.