Sofia Ivanova Email & Phone Number

Belgrade, Rs

Белград, Сербия

Belgrade, Serbia

- Developed detailed insights on customer needs & preferences from interviews, resulting in a x2 increase in LP UA conversion rate.- Developed & executed comprehensive user acquisition hypothesis testing cycle, resulting in a 15% increase in attendance.- Analyzed post-testing data to identify trends and insights, allowing for optimization of UA funnel with 30% improvement in cost per MQ lead.- Optimized user experience by deploying internal UA platform using product research, ABC&AB test, and marketing strategies.- Streamlined workflow process for conducting market surveys and product testing from scratch- Implemented planned activities and perform regular analysis to continuously reshape strategies around user acquisition, engagement, and retentionMarkets: CIS | MENA | EU | LATAM | ASIASkills: Product Management · Marketing · Teamwork · Data Analysis · Sales

Moscow, Moscow City, Russia

• Building CusDev/CJM/PJM. Successfully led digital projects for brands in English and communicated with Chinese customers. • Project supervising via Atlassian (Jira, Confluence). People management: more than 20 cross-integrated in project employees both internal&external• Independently led more then 100 projects managing cross-functional departments (such as Frontend, Backend, Product, Creative Design and Content and etc.)• Work on UX/UI in a close touch with Product Team. Contributed several A/B tests on the user experience and design during promos• E-mail marketing and segmented cross-category trigger chains launch.

Moscow, Moscow City, Russia

• Assistance in building PJM, setting tasks for front-end developers, improving gamification tools to draw new loyal customers. I enlarged the performance inventory by leading the process entering the e-commerce market with a new CPA model. Led to a 10% share-of-voice increase• Predictive project analysis and evaluation of the results of marketing activities followed by reporting to key stakeholders of the process. Supervised the creation of an internal Tableau dashboard to track the project process and its results• Managed the tasks in Jira and Confluence for UED and Content in accordance with the guidelines of the international brand and local user experience knowledge. Engaged in the study of bio-psychological behavior of buyers and the development of a visual map for product cards and brand landing pages

Moscow, Moscow City, Russia

• Constantly assess effectiveness and ROI of tactical initiatives implementation• Monitor KPI’s (sales, MS, price, clinical trials progress, supply) and competitive activities and strategies (CTR,CR,ROI)• Cooperate with creative agency: financial settlement; set technical tasks; verification and monitoring.

Moscow, Moscow City, Russia

• Set up selling strategies. Prepared sales strategy meeting agenda, supporting documentation. Attended staff/forecast/sales strategy meetings on behalf of reservation manager• Team task-management as a middle line manager. Encouraged and motivated employees to perform their best, took responsibility for tasks and assignments, made decisions and provided input on possible improvements• Coordinated work with wholesalers and booking centers. Followed sales techniques to maximize revenue