Sofia Jansson Email & Phone Number

Helsinki, Uusimaa, Finland

Helsinki, Uusimaa, Finland

• (Customer Value, B2C)
• Leading all B2C Go-To-Markets in matrix; including all stakeholders (marketing, brand, communications, sales, deployment etc.)
• End-to-end steering of strategic and operational commercial plans in a matrix
• Responsible for partnership negotiations and evaluating new business opportunities
• Designing the new commercial operation model for Telia B2C and leading the implementation of the model, way-of-working and culture change

• (Group Strategy)
• Creating plan of actions for Telia country organisations (Denmark, Norway, Estonia, Finland, and Sweden) on mobility pricing and offering to achieve sustainable revenue and market share growth.
• Analyse and benchmark current worldwide trends to support country organisations
• Planning, executing, and managing internal conferences
• Part of Telia’s pricing and offering strategy creation and the implementation in country organisations

Helsinki, Southern Finland, Finland

• (Consumer Business)
• Strategic and operational commercial plans for mobility
• Leading sales and commercial activities in a multi-functional team
• Leading marketing and sales for Telia Dot (flanker brand for Telia)
• Pricing and offering for mobility products
• Partnerships (retail and digital) and affiliate marketing

· Developing in app UX· Strategical and operational lead in in-app social feature development· Planning and managing Hatch League online tournaments· Releasing new games and A/B testing their user experience· Managing live operations and customer communications· Project leading events, social media activities and brand marketing campaigns

Helsinki Area, Finland

My work includes:- Social media strategy for all of our channels (currently 12 different channels in different platforms)- Content strategy and planning- Analyzing data and campaign results, optimizing campaign performance- Influencer marketing collaborations (planning and executing)- Managing the social media content team- Creative work together with the.

Helsinki Area, Finland

My work and projects included - End-to-end marketing and customer communication for Telia TV (campaigns, performance marketing, customer communications, SEM, SEO)- Liiga multimedia marketing, campaign planning and customer communication- Social media marketing, creating and producing engaging content and campaign planning for Telias social media channels.

Helsinki Area, Finland

Master'S Degree, International Business / Sustainable Global Business

Bachelor'S Degree / Exchange Studies, International Capabilities

Bachelor'S Degree, International Business