Tasks and Responsibilities:- Conduct extensive worldwide trend research, staying ahead of industry development and incorporating the latest influences into design decisions (online & offline). - Define and track online and offline KPIs to drive business growth, shaping strategies for continual improvement (from definition to implementation) to increase or reduce critical metrics (revenue, awareness, conversion rate...).- Own the end-to-end design cycle: from ideation to production. Additionally, I'm taking care of the pattern definition and making process, product tracking, product pricing and stock quantity.- Led the lauchment of e-commerce, working closely with an outsourced marketing & dev agency. - Develop and create wireframes and user journey designs, ensuring a seamless and intuitive online shopping experience (lo-fi to hi-fi). Design iteration and monitoring its implementation. - Sidely, I'm also owning and overseeing online marketing strategies (social media, marketing campaigns, newsletter, content...). - Actively involved in the ongoing improvement of the e-commerce platform, managing frontend developers and conducting UX research to enhance the customer journey and boost conversion rates.- For the new version of the e-commerce I'm managing the whole product development roadmap: backlog definition, tasks prioritization, time to deliver...; while taking care of the UX/UI side (UX research, customer journey analysis and definition to boost conversion rates, wireframing how the merchandising should be displayed...).

I led a team of 5 people with the goal of developing the tops and sweaters line, increasing sales, and meeting our customers' needs. To achieve this, we began by researching fashion products and considering the brand's guidelines and our target audience, which guided our collection design. I own the end-to-end design cycle: from ideation of the product patterns and specifications until the delivery of the sketches. We presented our designs to the entire sales team for a thorough review to ensure we were on the right track. After the presentation, the collection was approved, and my team and I took charge of the development and monitoring of the entire line for both men and women. In this role, I provided overall guidance to the team and closely monitored deadlines. I was responsible for determining production quantities and handled the entire quotation negotiation process with suppliers.This role required a strong emphasis on organizational skills, empathy, communication, time management, attention to detail, and, above all, creativity when solving problems.

I was selected to spearhead the launch of Levi's Kids in Argentina. This marked the first time that Levi's Argentina took on the challenge of developing products for children. It was a significant personal challenge that greatly motivated me. Alongside the country manager, we traveled to New York to receive the necessary guidelines from Levi's headquarters, ensuring that the project adhered to the brand's established standards.We conducted an extensive analysis of the national children's market to understand the type of products that a brand like Levi's should offer. Based on this information, I designed the complete children's collection, leading a team that supported me in product development and monitoring. Created and iterated sketches in Adobe Illustrator, wrote technical documentation. We opened our first standalone store in Shopping Unicenter, one of the largest and most important shopping centers in Argentina. We successfully adhered to the established timeline, ensuring the complete collection arrived on time. In this role, I honed skills in organization, time management, setting priorities, creative problem-solving, and team leadership.

Reporting to HQ (US), I was responsible for conducting global research on accessory market trends and consumer preferences, while staying up to date on latest trends in a world wide scope. My primary responsibilities included sourcing raw materials to conceptualize and create a collection that aligned with our customers' needs while respecting a target price point. Created sketches in Adobe Illustrator, wrote technical documentation. I was also responsible for developing and maintaining relationships with national suppliers. Communication was key, and I made it a priority to gather information on what our customers required in order to meet their needs effectively. This information was collected through conversations with our store sales associates, wholesale vendors, and an analysis of past-year sales to evaluate product performance. Worked closely with production teams, defined and tracked KPIs for category growth.Meeting deadlines and ensuring timely delivery of merchandise were crucial aspects of my role.

My responsability was to focus on analyzing worldwide trends and conducting user research to inspire and create a collection manufactured in East Asia. My responsibilities included virtually developing and monitoring products while communicating in English, as the work was managed from Argentina in collaboration with producers in East Asia. This role showcased my creative, organizational, and, most importantly, communication skills. Effectively, we met demanding timelines to ensure on-time merchandise arrival in the country, considering the unique scheduling requirements associated with imported products.

Retail company in the apparel & fashion industry. HQ Argentina.This was my first job as a fashion designer while I was still completing my degree. Although I worked in a junior role, it was my stepping stone into my professional career. It allowed me to immerse myself in the creative world, learn how to collaborate effectively within a team, manage multiple suppliers simultaneously, and develop strong organizational skills to handle the tasks required of me.Junior Designer Role:- Assisted in the creation of design concepts aligned with the brand's identity for the apparel category.- Developed sketches in Adobe Illustrator for presenting design proposals.- Wrote technical documentation for apparel.- Managed suppliers, negotiated for product development, and collaborated with the production team.- Analyzed seasonal collection results, defined KPIs, and designed strategies for revenue growth.One of my key strengths, which contributed to my hiring, was my strong ability to communicate fluently in English, a vital requirement for this role. All of this experience served as a foundation for me to secure my next job at Levi's and continue my professional growth.