Sofia Karlsson Email & Phone Number

Greater Stockholm Metropolitan Area

Stockholm, Sverige

At Booli, I had a broad role as Product Area Manager. The role entailed overall responsibility for the product Booli.se and associated apps, being a team leader and having personnel responsibility. I acted as the hub in product development and was responsible for the overall goal of the team and the product - to increase the number of housing seekers on Booli. The product work that I led was both strategic, tactical and operational, and involvement was something that was central to succeeding… Show more At Booli, I had a broad role as Product Area Manager. The role entailed overall responsibility for the product Booli.se and associated apps, being a team leader and having personnel responsibility. I acted as the hub in product development and was responsible for the overall goal of the team and the product - to increase the number of housing seekers on Booli. The product work that I led was both strategic, tactical and operational, and involvement was something that was central to succeeding in the role. In order to produce good and clear visions, roadmaps and priorities for the product, I therefore collaborated closely with market, business and other important stakeholders. In addition to product work, I was responsible for leading a cross-functional team with many different competencies and roles within product, market and sales. I also had personnel responsibility for the team's designers and developers and coached them in their roles. My role also included being part of Booli's management team and helping with reporting to the board.Booli has grown a lot in the time I have been there and has gone from being an underdog in relation to Hemnet to becoming a real competitor with around a million visitors every week. During the journey, I have been involved in driving change towards the user getting greater focus in product development, not just the technology and the business. So nowadays, user data and insights are an important part of the product development process at Booli - a process that I, together with UX, drove and developed. Show less

Stockholm, Sweden

I headed a customer focused product team which had the aim to create the best possible experience for existing mortgage customers. During my tenure, the team has built brand new digital products that have helped SBAB create a brand new digital foundation and in the process transform the customer experience for mortgage customers. The product work was hypothesis and data driven and included exploring problems and solutions - validating these - building and launching the product - evaluating and… Show more I headed a customer focused product team which had the aim to create the best possible experience for existing mortgage customers. During my tenure, the team has built brand new digital products that have helped SBAB create a brand new digital foundation and in the process transform the customer experience for mortgage customers. The product work was hypothesis and data driven and included exploring problems and solutions - validating these - building and launching the product - evaluating and scaling. The team consisted of Frontend, Backend, UX/UI, Business Analysts and QA. Show less

Stockholm, Sweden

In the role of APO, I developed a vision and roadmap that was in line with Swedbank's overall strategy and the department to which the team belonged. The department's goal was to optimize customer experience and business opportunities in the bank's digital channels. My focus was primarily Swedbank's new mobile bank. The goal of the new app was to create an improved customer experience and a new technology platform.

Stockholm, Sweden

In this role, I worked with all parts of the product process for issuing bank cards at Swedbank. My main focus was development and launch of new card products, project management, and product communication.

Stockholm, Sweden

In the role of product specialist for card acquiring, I worked closely with the product managers with product and business development. I primarily worked with product communication and with the launch of new products.

Stockholm, Sweden

As a sales coordinator, I worked as sales support for the multinational sales department. I was responsible for profiling and administration of the company's major customers and supported Key Accounts in their daily work.

Master'S Degree, Business Administration

Bachelor'S Degree, Business Administration