Sofia Katsi Email & Phone Number

Athens, Attiki, Greece

Athens, Attiki, Greece

Madrid, Spain

▸Designed and implemented the annual marketing plan for the full range of tobacco and tobacco related products at diverse points-of-sales (international airports, border shops, ports, cruise ships, military stores and export business in domestic retail stores). ▸Developed the annual marketing plan per category (cigarettes, rolling tobacco, cigars, NGP/vaping products, papers, snus) and brand (Davidoff, Golden Virginia, Blu, Rizla etc).▸Developed the trade marketing plan (per country/client/month) and revised monthly; led the implementation of the trade activations (promotional activities, GWPs, Price-offs); developed and executed customer engagement plans. ▸Managed and monitored the annual budget (KPIs and ROI).▸Led and coordinated international trade fairs (i.e., Tax Free World Association) and built synergies with various stakeholders (advertising agencies, prospective partners and clients). ▸Customized brand toolkits according to each market’s needs and regulations to ensure compliance.▸Led the launch and positioning of new products, monitored distribution gaps and investigated new opportunities.▸Evaluated performance of promotional campaigns and provided corrective action plans.▸Communicated best practices per channel and market including competition reports to the central Sales and Marketing departments.▸Developed and led the field force team (Area Supervisors, Brand Ambassadors, Promoters and Merchandisers - 20 team members in total); conducted field visits and trainings. ▸Managed the annual and seasonal negotiations and agreements with recruiting and staffing agencies.▸Managed the European customer service department ensuring optimal order capturing on SAP and processing.▸Managed out-of-stock matters, changes, corporate and legal affairs issues collaborating with category, product managers and legal executives.▸Monitored and optimised the RTM and supply chain in cooperation with other central functions, such as logistics and demand planning.

Athens, Attiki, Greece

Responsible for Greece, Italy, Cyprus, Malta, Bulgaria, Romania, Turkey, Israel, Egypt and Sub-Saharan Africa▸Exposed to multiple markets and developed strong coordination skills in different time-zones and cultural differences in heavily regulated industries. Trained and coordinated a large number of brand ambassadors, supervisors, merchandisers, clients' shop staff (permanent & seasonal > 800). ▸Designed and coordinated the implementation of full BTL campaigns in the markets of SEE, Turkey & Egypt. ▸Led full activation marketing campaigns in Bulgaria initiating synergies with the HoReCa industry.▸Developed the annual Trade Marketing Operational Plan and manage the customer/market’s specific activation plans.▸Supervised and evaluated the activations suggesting corrective actions when needed.▸Worked closely with the I&I and Salesforce team to set up the IT equipment for the BA activations and their reporting system.

Athens, Attiki, Greece

➥ Report to Marketing Director▸Actively involved in key company projects including new product launches/relaunches with a significant turnover increase.▸Developed the annual marketing plan and defined the pricing and promotional strategies.▸Coordinated the distribution channels, such as retail stores, corners/shop-in-shop, franchisees, wholesalers & pharmacies.▸Coordinated the company’s new website development and managed the company’s social media and online campaigns. ▸Prepared sales reports and forecasts that affected planning.

Athens, Attiki, Greece

Athens, Attiki, Greece

Athens, Attiki, Greece

Athens, Attiki, Greece