Sofia Lemaire Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

-Wardrobe clients for various functions-Merchandise new delivery-Execute Visuals for several locations -Assist with hiring and training new stylists

Partner with multiple departments to ensure sound resource management, proper volumes of on-hand inventory, and fast processing of clients orders for the flagship store and online store.Pitch, write, and produce meaningful content roundups and reviews of the latest Analyze customer buying trends to determine purchasing an d pricing strategies.Oversee merchandising and buying functions for multiple women’s fashions divisions, including tops, dresses, pant suits, blazers, skirts, pants, blouses, and accessories.Track and organized pre-season merchandise in stockParticipate in inventory meetings for buy plans, hot and cold, buy strategies; worked with production and logistics teams to follow up on back-ordered items and maintained strong vendor/ brand relationships.Create a Training Manual for newly hired stylists to learn how to provide clients with a uniquely personalized experienceTrain and manage newly hired stylistsparticipate in fit sessions and communicate fit changes to styling teamanalyze market and fashion trends for the New York regionHave a strong knowledge of brands and a keen interest in new labels that would be relevant to the buy teamPlan content and work flow, including overseeing of the in-house e-commerce studio styling, deliveries, internal projects such as press day styling and ensuring that all features/the home page are supported wherever possible with strong visuals

Analyzed store traffic flow and display pointsAssembled or Removed visual displays in windows or in-storePlanned floor and merchandise layoutCreated branded visual merchandising packs to send to each branch of a storeCreated eye-catching product displays and store layoutsDesigned layouts to attract customers and increase store salesDesigned window and internal product displaysIdentified and sourced display components (such as props, fabrics, hardware and lighting)Led and motivated teams to complete displays to tight deadlinesMaintained budget guidelinesMaintained high level of detailMaintained store and Dismantled displays during and after promotion periodsManaged teams to complete displays to tight deadlinesMet with business managers, sales managers and retail managers to discuss sales strategiesPlanned visual concepts months in advance (including window and in-store displays, signage and pricing concepts)Researched current and future trendsStaged and styled mannequins and appropriate lighting to display merchandise for best in store presentationTrained merchandising staffTrained sales staff how product should be displayed and soldWorked with cross-functional teams (such as buying, design and marketing) to create design themes, floor layouts, and plansBring innovative signage and propping concepts to life :implemented a storage systems for our props: divided the rooms by seasons, created color coding chart for accessories, out sourced companies for mannequin care, prop building

Wardrobe analysis and consultationPersonal shopping for wardrobe and accessoriesAssembling style look book for clientsRan fashion shootsAdvised clients on wardrobe/ closet organizationWell traveled to a wide range of cities for Fashion Week: Milan, London and Interacted with international designersGenerated strong visual shoot ideas. Developed from inception to completion; calling in the relevant clothes and accessoriesStyled a broad cross section of talent and models for features and main fashion stories. Work with the video team on in-house projectsDeveloped strong relationships with designers, photographers, PR's and talent agents create strong mood boards for to create strong visuals for customer profilingHave a strong knowledge of brands and a keen interest in new labels that would be relevant to the buy team

68Th Madison

Supported implement floor plans & window designs for East Coast StoresReports directly to the General Manager and Creative Director.Communicate, support and implement corporate directives.Manage profitability, interns, and visual presentation. Maintain the operational efficiency of the store (i.e. floor plans, inventory.)Consistently address all visual needs of the store. (i.e. lighting, florist, contractors)Styled store and windows, spreadsheets, sourcing window materials, photographing and maintaining seasonal window competition books.Assisted in trunk show set-up and special events and creating special event windows.Gave product knowledge tutorials, coordinate samples for tutorial videos.Managed inventory for MaxMara, ‘S Design for Easy Living, SportMax including creating floor designs which incorporate the three labels and rotating the designs within 3 floors of the store

Business Management

Fashion Design & Textile