Sofia Leon Email & Phone Number

Bentonville, Arkansas, US

Bentonville, Arkansas, US

• Managed and curated a $22M assortment of private and national brands for Kid’s Shoes on e-commerce platform to grow market share and deliver an affordable and trend right selection for more than 2.5M monthly visitors.
• Analyze sales and inventory across key time frames and identify business opportunities and develop strategic actions to meet financial targets.
• Prepare monthly recaps of receipts and sales to inform decision making and financial projections.
• Maintained relationships with more than 10 vendors by communicating sales trends and operational guidelines while collaborating to provide best assortment for our customer base.
• Led Shoes team on FY24 holiday event reporting, daily site improvement task list, and recommended total department pricing actions to drive digital sales and improve customer conversion.
• Mentored new associates in the Associate Merchant Development Program by providing guidance, sharing business insights, and consumer/product knowledge.

Bentonville, Arkansas, US

• Successfully completed 8-month rotational program in various departments, including Planning, Site Merchandising, Replenishment, and Product Development.
• Built strong understanding of cross-functional responsibilities while developing merchant operational skills.
• Showed a high level of adaptability and flexibility in navigating different departments and roles within the apparel organization.

Bentonville, Arkansas, US

• Offered career growth support by reviewing resumes, practicing interviews, and taught key corporate communication skills.
• Matched undergraduate students with industry leaders for mentorship.
• Coordinated executive leadership members to share industry knowledge and advice with students.

Bentonville, Arkansas, US

• Boy’s and Girl’s Everyday Essentials Team
• Worked on the Kid’s Everyday Essentials team analyzing key performance indicators, including sales, margin, and profit, to determine how to optimize each category’s modular space.
• Analyzed category productivity in all 4,000 stores and recommended that 3,500 stores update category modular space which provided a $12M revenue increase.
• Networked and built relationships with leaders and professionals in the industry.

Bentonville, Arkansas, US

• Established retail business, designed, and sewed upscale silk face masks, generating 25 leads and more than 15 new customers every 2 weeks.
• Utilized popular social media platforms (Instagram, Facebook) to expand customer reach and generate sales.
• Evaluated market to understand consumer demand to develop new products (silk eye masks, silk scrunchies, silk scarves, etc.)

Little Rock, AR, US

US

Coordinated community recreation activities and events, assisted all recreation directors and helped manage different communal operations

-Part-time retail sales associate at a modernized women’s boutique-Develop ads and promotions, organize merchandise displays, take inventory, package and label new products-Assist women and men in their shopping, helping smooth and ease their experience

Apparel Merchandising And Product Development, International Business

Education record