I oversee the entire lifecycle of digital projects, ensuring seamless execution and timely completion while managing communication between internal teams and external partners. My role includes reporting, budgeting, and analysis to guide decision-making, as well as optimizing user experiences, SEO, and A/B testing for CRO. Additionally, I handle content curation, web development in WordPress, and identify growth opportunities by staying updated on digital trends and competitive research.

I managed all aspects of digital advertising campaigns across social media and display advertising, developing comprehensive strategies to increase awareness. I created and curated engaging content, developed content calendars to boost organic reach, and stayed current on industry trends. I oversaw marketing campaign strategies and social media for our artists and company in the Nordics, maintaining daily contact with local artists and managers, and also worked on marketing for international artists. Additionally, I held workshops to educate on social media use and collaborated with CREED Media on influencer marketing campaigns.

I conducted keyword research and analysis to identify high-value search terms in the music industry and successfully implemented SEO strategies to boost organic search traffic for Spotify playlists and profiles. Collaborating with cross-functional teams, I developed and executed SEO campaigns aligned with overall marketing goals and stayed updated on industry trends and algorithm changes to enhance strategies. Additionally, I developed and implemented targeted ad campaigns on Spotify to drive awareness.

- I increased their Customer Retention with 2% which was my goal during a period of 4 weeks. I also found solutions to improve their UX & Email Automation flow and took part in implementing these changes.During my internship at MANTLE I worked with two projects: Conversion Rate Optimiziation and Email Marketing Automation. From analyzing their data (Google Analytics, Shopify, Mailchimp) and customer behaviors.

- Sales- Visual Merchandising- Customer service