Retail Marketing Europe
Current• Defining strategies, action plans and events in order to maximise customer retention and customer acquisition in more than 100 direct stores (with a special focus on the European flagship stores)• Providing guidelines, training and full support to regional teams in clienteling activities• Creation of new formats for special and exclusive events• Providing in store event support (publicity, media relations and event management)• Ensuring the database is segmented effectively for targeted marketing activities• Managing external consultants and agencies• Running reports and analysis on retail performances