Sofia Lorenzini

Sofia Lorenzini Email and Phone Number

Product Designer | Freelance Digital Projects @ SofiaUX
Chicago, IL, US
Sofia Lorenzini's Location
Chicago, Illinois, United States, United States
About Sofia Lorenzini

I founded Rosa Tech to break the mold of traditional agencies and, in doing so, created a new way of working based on founder-centered design.With over 10 years of graphic design expertise in branding and identity, I prioritize understanding startup founders' unique needs, challenges, and aspirations. This commitment shapes our process, ensuring every strategy, design, and content piece makes your audience feel like they belong.I focus on visionaries whose ideas have the potential to transform industries.My digital marketing and eCommerce skillset is data-driven and engagement-focused, while my user experience design is rooted in user-centered, customer-excellence, and design thinking principles.I strive to make your startup memorable beyond exceptional branding and design. I'm passionate about redefining how startups shape their identity.At Rosa Tech, I thrive on forming genuine partnerships and serving as creative allies to startups. Our commitment includes addressing your challenges and supporting your growth until you're prepared to establish an internal creative team. Our proprietary approach gives founders full access and ownership of documentation, empowering them to navigate their brand's journey confidently. Let's make your vision a reality and shape the future of your brand together.

Sofia Lorenzini's Current Company Details
SofiaUX

Sofiaux

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Product Designer | Freelance Digital Projects
Chicago, IL, US
Sofia Lorenzini Work Experience Details
  • Sofiaux
    Product Designer | Freelance Digital Projects
    Sofiaux
    Chicago, Il, Us
  • Rosa Tech
    Founder And Creative Director – Rosa Tech
    Rosa Tech Jan 2024 - Present
    As the Founder and Creative Director of Rosa Tech, I understand the unique challenges startup founders face in building their brands. I have pioneered the concept of founder-centered design, setting a new standard for personalized and impactful branding in the startup ecosystem.Key Responsibilities:* Branding Strategy Development* Creative Leadership* Relationship Building* Startup Support* Transition AssistanceAt Rosa Tech, we believe in growing together with our clients, fostering a collaborative and supportive environment. Our unique approach ensures that startups not only create a powerful brand but also gain the tools and knowledge to sustain and evolve their brand independently.We Shape Brands for Startup Growth.
  • Sofiaux
    Product Designer | Freelance Digital Projects
    Sofiaux Jul 2019 - Dec 2023
    Performed a wide variety of services in the digital environment for startups, entrepreneurs, and medium-sized companies;* Strategy & Creative Planning* Market & UX Research* Branding Identity & Corporate Design* Marketing, Social Media & Email Automation* Art Direction & Video Production* Visual Designer & UI Consulting
  • Teamstack.Ai
    Product Designer
    Teamstack.Ai Apr 2022 - Feb 2023
    Cambridge, Ma, Us
    * Oversee company corporate rebranding project, including the design of a new logo, website, and marketing materials* Analyze user test feedback with the design team, aligned functionalities and feasibility of each module of the software built in Bubble.io with the remote developer teams in India* UX/UI MVP software design in Figma: Wireframing, prototyping, iteration, testing, and dashboard building for AI-enabled SaaS platform to model and analyze team building and performance* Participate in and create a pitch deck for the 2022 Harvard Business Analytics Program competition winners and build materials for capital fundraising opportunities
  • Chill Picnic
    Website Product Designer & Art Director
    Chill Picnic Aug 2021 - Apr 2022
    * Designed ad campaigns and worked iterations with the marketing team for social media* Revamped brand and website and implemented an aligned strategy with seasonal sales cycles* Supported the team by module iterations within the website after launch and user testing
  • Brainstation
    App Ux/Ui Case Study
    Brainstation Apr 2021 - Aug 2021
    New York, Ny, Us
    * Developed an innovative app supported by AI designed to better manage chores and relationships between household members. * Implemented a scanning process to identify objects and automatically delegate tasks to members in order to ensure an efficient home life* Research, wireframing, prototyping, and testing while producing the Design Library of the app
  • Wg
    Service & Product Designer | Wg Nutritional Coaching
    Wg Nov 2019 - Nov 2020
    * Responsible for platforms, designs, and branding in addition to digital products and services for women.* Supervised the entire experience flow of customers for continuous improvement and scalability. * Analyzed online customer behaviors to detect opportunities and develop new digital products; user-centered research, strategies, and creative content.* Succeeded in implementing inbound methodologies to boost database for email marketing.
  • Comercial Napoleón Ltda.
    Marketing Assistant | Importer Comercial Napoleon
    Comercial Napoleón Ltda. Mar 2018 - Jun 2019
    * Identified product design trends across the globe* Prototyped, tested, and tracked imported products from Asia to implement in the Chilean market* Designed and prepared team presentations for retail clients, such as major South American retailer Falabella & gas station chain Copec
  • Be Novias
    Co-Founder And Art Director | Be Novias
    Be Novias Jan 2016 - Jul 2017
    * Designed Marketplace in WordPress and branding for the company * Managed associated supplier accounts* Created and directed visual and marketing content on social media* Liaised with suppliers and clients to provide a positive customer experience

Sofia Lorenzini Education Details

  • Universidad Del Desarrollo
    Universidad Del Desarrollo
    Graphic Design
  • Brainstation
    Brainstation
    User Experience Design
  • Universidad Adolfo Ibáñez
    Universidad Adolfo Ibáñez
    Marketing Digital Y E-Commerce
  • Eurocentres Language Schools
    Eurocentres Language Schools
    Ingles - Cambridge

Frequently Asked Questions about Sofia Lorenzini

What company does Sofia Lorenzini work for?

Sofia Lorenzini works for Sofiaux

What is Sofia Lorenzini's role at the current company?

Sofia Lorenzini's current role is Product Designer | Freelance Digital Projects.

What schools did Sofia Lorenzini attend?

Sofia Lorenzini attended Universidad Del Desarrollo, Brainstation, Universidad Adolfo Ibáñez, Eurocentres Language Schools.

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