Sofia Lönnqvist Email & Phone Number

Stockholm

I am responsible for running different types of marketing projects from idea to follow-up.Define needs, goals, type of effort, channel, budget and target groups and prioritize before and during projects. Deliver on an annual plan of activities and campaigns in order to be more relevant for our members. Another area are focus on recruitment of new members and to develop strategies in order to reach our goal. Responsible for development a better focus on member loyalty and experience in the customer journey. Continue develop and produce target group-adapted communication and show membership value. I’m also responsible for our membership benefits. Budget responsibility.

Stockholm, Sweden

I was responsible for the operational execution of CRM and direct/targeted marketing (e-mail, SMS and Print) for Coop´s e-commerce and the overal execution of the campaign plan. I was responsible for maintaining and improving our customer lifecycle in order to ensure the right offers and timing due to our customers. Perform A/B testing to improve conversion rate and analysis of campaigns/targeted groups/selection/segmentation along with analysis and campaign manager within Adode. I worked agile and data driven as well as traditional methods. I worked close to our e-commerce team to further develop campaigns to reach KPIs, improve content, segmentation and automation. I was also responsible for technical requirements for Adobe in order to improve customer quality.

Stockholm, Sweden

I was reponsible for planning, production and follow-up of CRM campaigns as well as targeted and relevant marketing via email, SMS and postal prints to Coop members. Worked agile and data-driven with analysis, selection and segmentation of target groups in cross-functional teams for optimization of campaign outcomes, eg via A/B testing.

Stockholm, Sweden

Stockholm, Sweden

I was responsible for Coop's membership mailings, which went out to about one million members. The work consisted of leading production and improving both target group-adapted communication and development within the framework of the mailing.

Bachelor Of Education (B.Ed.), Bachelor Of Science In Business And Economics

Marknadsekonom, Marketing