Sofia-Mar Andersson Email & Phone Number

Iceland

Sandgerði, Southern Peninsula, Iceland

• Responsible for JobCloud’s digital analytics ecosystem• Leading the project of implementing Tealium-based Customer Data Platform for company-wide strategic data unification, major analytics improvements, high-level marketing automation and preparing grounds for further ML integrations• Supervising strategic and technical integration of marketing, product and business data and related processes to develop growth-oriented marketing automation flows and new product features• Supporting development of platform-independent ML solutions to achieve concrete business goals - inventory performance prediction, customer retention models, etc.

FELD M, being (one of) the best consultancies in the DACH market focused solely on digital analytics has given me the opportunity to work for some of the biggest clients on the market, among others being responsible for:- Designing, leading or being a part of some of the most advanced digital analytics and marketing technology platforms implementation projects I have heard of,- Taking care of A/B testing and personalization tools implementation and setup,- Implementing data privacy solutions to enable GDPR compliance for digital marketing efforts,- Integrating and setting up CDPs and DMPs to enable proper data activation,- Researching technology and creating technical Proof of Concepts,- Building client relations and representing FELD M at various industry conferences.

Being a member of Analytics & CRO team at SWISS my role focused on leading conversion rate optimization efforts through A/B tests and data-driven UX improvements. Working closely with other Lufthansa Group airlines in multiple working groups we have brought our experimentation processes and development to the next level, increasing monthly revenue and ROI.In addition to the above I was supporting our team with usual web analytics tasks, such as tracking implementation, state-of-the-art data layer architecture or tag management.

In maneki we helped our clients, such as Pearson English, Havas Media Group, Empik Group or siroop, to fully embrace the power of digital analytics. Managing both technical team and client relations I have had an opportunity to take part in multiple projects regarding web and mobile analytics strategy consulting, enterprise-class tools implementation, conversion rate optimization, trainings and workshops organization as well as data analysis itself.

Taking a role of a Tech Lead for some of Datalicious' new clients for pre- and post-sales processes, as well as providing the ongoing support to both existing clients and internal teams based in APAC region.My regular day of work focused on leading solution design and implementation processes for our Google Analytics and Google Analytics 360 (Premium) customers, as well as providing additional support in terms of SuperTag, OptimaHub, Adobe Marketing Cloud, Tealium, Optimizely, multiple marketing tags implementation or researching and developing new technologies we could work with.Being one of the most senior employees of the implementation team at the time I also mentored our new colleagues, leading daily scrum meetings and making sure tasks are delivered in time.

Poznań, woj. wielkopolskie, PolskaAt my role in Franklin Templeton I had an opportunity to support our Marketing Analytics teams in California and Scotland with a focus on:- providing ongoing support to our local teams from all over the world – from Germany to Hong Kong,- participating in the creation of FTI’s digital analytics strategy,- implementing Google Analytics Premium, mostly using Google Tag Manager,- leading internal DA trainings,- providing ongoing DA reports and insights for the major local and global stakeholders.

Cognifide is one of the top British digital agencies and a part of the WPP group. As a Web Analytics Consultant I was a part of the small team researching and implementing Adobe Marketing Cloud solutions and integrating them with Cognifide’s solutions based on Adobe Experience Manager, SiteCore and Zen Garden. My responsibilities so far have included:• planning and implementing Adobe Analytics and Google Analytics-based projects for such brands as Penguin Random House, Shell, Ford, Lincoln or John Lewis,• supporting the clients during the whole process,• preparing both pre- and post-implementation documentation,• managing DA implementation processes in huge development projects,• planning and implementing Adobe Target-based projects including campaign creation: A/B and MVT tests or content personalization,• researching Adobe Marketing Cloud tools for possible integrations with Adobe Experience Manager,• participating in and documenting internal RnD projects,• RnD projects development using JS, Angular.js and jQuery.

For my first two months in Bluerank I was supporting both Pay-Per-Click and Web Analytics departments. After then I have passed Google Analytics Individual Qualification certification and started to work exclusively in Web Analytics with responsibilities including:- preparing KPI recommendations,- setting goals for the best KPI measurement,- preparing Google Analytics implementation guidelines,- reporting webpage performance results,- configuring Google Analytics accounts,- preparing offers for the new customers and providing support to the current ones,- writing expert articles for our blog and our partners’ publications,- preparing A/B tests using tools such as Visual Website Optimizer or Optimizely,- troubleshooting internal problems with Google Analytics and Google Tag Manager.

At Rearden Technology we worked on Boddie - a new smartwatch. As a one-man marketing department I closely worked with our CEO and my duties included:- closely working with graphic designers and web developers on visual identity systems and webpages for both the company and our product,- working with a well-known Polish PR and branding specialist on our communication strategy,- working with Silicon Valley-based PR agency to prepare a product launch in the USA,- closely working with our design and development teams on the product itself,- maintaining social media accounts,- preparing and maintaining a crowdfunding campaign,- working on our advertising video,- developing our brand recognition on various start-up events.

Master Of Science (M.Sc.), Professional Communication - Marketing

Bachelor Of Arts (B.A.), English Philology