Sofia Marcon Email & Phone Number

New York, New York, United States

New York, New York, United States

Fort Myers, Florida, United States

- Shadowed and participated in 120+ client consultations with C-level executives to identify their business problems and priorities to then create an engagement plan focused on key initiatives and challenges that drives high value and increases their return on investment - Conducted 10+ role-play exercises with Cleint Partners to practice applying the consultative method to a variety of scenarios, utilizing 2nd and 3rd level questioning, creating logical frameworks, and recommending next steps- Collaborated with cross-functional teams working with 4 different departments across 3 different countries to create an effective educational program on 2 key Gartner products for new Client Success hires- Identified top 10 clients, their roles, and their level of usage on over 80 accounts to increase engagement and find influential partners that increase overall usage within an account

Minneapolis, Minnesota, United States

- Participated in Best Buy’s digital marketing planning and execution for Holiday Campaigns- Led reporting and educational meetings with clients to help them better understand Best Buy Ads’ portfolio- Delivered analysis and provided insights for the next steps in different Ad Campaigns across 5 different clients- Collaborated with cross-functional teams working with 3 different departments across 6 teams on many different projects- Conducted internal research (focus groups, one-on-one interviews, and surveys) to optimize the Research & Insights process for Core and Growth clients- Worked closely with Best Buy’s TIN (Technology Insiders Network) to select over 3000 new reviewers for the program

Minneapolis, Minnesota, United States

·Worked with the social media team to create a comprehensive marketing plan for Golden Magazine’s Instagram, TikTok, Pinterest, and Twitter·Developed weekly Instagram posts to create engagement in the platform and adheres to a strict posting schedule, increased engagement by 15.4% and following by 20.2%·Coordinated with other branches and teams of the magazine to create a cohesive image for the publication

Minneapolis, Minnesota, United States

·Tasked with finding new ways to promote growth in Flava Café's social media platforms and creating awareness for the brand·Established opportunities for growth within their social media and came up with different content suggestions that would reach a bigger audience and create more awareness for the café

Minneapolis, Minnesota, United States

·Tasked with consolidating the target audience for Hope Speaks Project and creating new ways to reach it·Created a strategy that involved community engagement and better use of their social media platforms as well as suggested different kinds of content and goals for social media growth

I participated in a consulting project with the goal of creating a new student account along with four other students. We worked closely with the company to create a new account that would engage with an audience of high school and college students.

As a DECA officer, I focus on big picture decisions for the school store, the Trojan Locker Room, and leading/overseeing store managers. I also lead and manage a store certification project.

As a DECA officer, I managed the school store, The Trojan Locker Room. I was in charge of day-to-day operations at the store. I made decisions around store inventory, design, finances, and marketing, along with mentoring DECA members. I also trained special needs students on how to work in a retail setting at the school store and helped them to become confident in doing work-related activities.

Bachelor Of Science In Business, Marketing & Entrepreneurial Management

Activities and Societies: Member of Alpha Kappa Psi

Abroad Institution, Marketing And Management

High School Diploma, 12