Sofía Marín Email & Phone Number

Medellín, Antioquia, Colombia

• Designed, developed, and managed the company’s website, ensuring monthly updates with new projects, editorials, and spotlight series.• Spearheaded social media communication strategies on Instagram and LinkedIn, achieving over 30% growth across both platforms.• Conceptualized and executed rebranding projects for established fashion brands, focusing on visual and conceptual transformation to introduce them to larger markets, including the U.S. and Europe.• Directed creative branding initiatives for the executive team, overseeing the development of graphic identities.• Led the creation and launch of new fashion brands from inception, encompassing vision, strategy, and execution.• Developed creative visions for fashion collections, including swimwear, ready-to-wear, accessories, activewear, and resortwear.* Produced and art-directed over 10 high-impact photoshoots, crafting innovative visual narratives.• Managed budgets for photoshoots and special projects, ensuring financial efficiency and achieving creative goals.• Coordinated and executed logistics for over four simultaneous seasonal photoshoots, managing locations, photographers, models, makeup artists, stylists, and decorators.• Designed Instagram grids and videos for over five clients per season, ensuring alignment with their unique brand identities.• Supported the sales team during over five market weeks in New York, providing strategic guidance and introducing new brands to buyers from retailers such as Net-a-Porter, Revolve, Saks, Bloomingdale’s, Shopbop, and Ounass.• Developed gifting strategies targeting stylists, influencers, and celebrities to amplify brand visibility.• Managed relationships with external vendors, including graphic designers, web developers, and photo editors, ensuring seamless project delivery.• Designed and produced branded merchandise, sourcing suppliers for unique items such as sweatshirts, matches, and bags.

Medellín, Antioquia, Colombia

• Directly helped increase the direct to consumer sales in 80% within 6 months by rising the costumer brand perception, appeal and loyalty.• Oversaw whole sale client relations and partnerships through the entire sales lifecycle from connecting with buyers through executing the marketing co-op.• Managed the production of the fashion weeks showrooms in both Paris and NYC and coordinated the all the meetings with the buyers and editors in each location.• Assisted in the art direction, planning, coordination and production of 3+ collections, entailing e-commerce assets, still and editorial photos and videos.•Managed the brands communication channels through social media, achieving an increase in engagement by 160% in LinkedIn, 201% in Instagram and TikTok by creating content that depicts the brands history and showcases its differential features and brand ethos.•Successfully lead the conceptualization and execution of events that increased the brands positioning and market share of target customers and end users.• Implemented successful PR strategies targeting key influential industry professionals to achieve an incremental brand positioning and awareness.

Merchandising:• Managed the inventory of an ecommerce website generating annual sales of more than 6 figures.• Created master wholesale reports that integrated the different client sales stats for the decision making of upcoming collections by the head of merchandising and the sales team.• Assisted the head merchandising in the Buy for the ecommerce website for each of the 7 annual collections.• Researched current market trends and forecasts in order to create merchandize decks that would assist the design team in the creation of new collections. • Handled the sample inventory of the different annual collections and assisted in the sample sale events that served as additional revenue streams for the company.• Assisted the head of merchandising in the training of the client’s sales teams by creating training materials that explained the ethos of each collection in order to increase sales.Public Relations:• Managed the sample loan efforts to important celebrity and wholesale clients as part of the company’s PR initiatives.• Created and managed international VIP client relationships and handled the preorders said clients for each collection.• Assisted the head of PR in the VIP client and celebrity gifting strategy.• Examined the company’s media activity by gathering press clippings and overall mentions. Marketing:• Optimized the e-commerce customer experience by improving the Shopify store. • Designed the social media stories and weekly news letters.

Cali, Valle Del Cauca, Colombia

•Successfully planed and coordinated the production process of 10 plus collections entailing e-commerce assets, still and editorial photos and videos.•Assisted the head of Marketing on the creation and conceptualization of the gifting strategy for buyers and editors for each presentation.•Assisted the commercial team in the logistical arrangement of the market meetings where each collection is presented to buyers and editors.• Optimized the e-commerce customer experience by improving the Shopify store. • Designed the social media stories and weekly news letters.

Cali, Valle Del Cauca, Colombia

·Successfully developed the E-commerce site and website for the company alongside the web developers and digital agency.·Managed the documentation and organization of the brand's visual internal and Iconic archives.·Supervised the brand’s assets including the press clippings, brand manuals, media kits, and brand historic labels and prints. ·Benchmarked the market to generate marketing strategies for the brand.·

Associate Of Applied Science (Aas), Fashion Marketing And Communication

Bachelor'S Degree, Advertising Communication

Fashion Visual Presentation

Marketing For Luxury Brands