Sofia Marsden Email & Phone Number

Sydney, Australia

I was responsible for the delivery of a major new pricing strategy, impacting all areas of the business. Work included financial analysis, preparing presentations for the business, stakeholder management and market research. Management of pricing strategy. Responsibility for delivery of overall project, including timeliness and quality of all work. Key contact with Marketing teams, providing itinerary briefs, terms and conditions for collateral, managing RACI schedules and… Show more I was responsible for the delivery of a major new pricing strategy, impacting all areas of the business. Work included financial analysis, preparing presentations for the business, stakeholder management and market research. Management of pricing strategy. Responsibility for delivery of overall project, including timeliness and quality of all work. Key contact with Marketing teams, providing itinerary briefs, terms and conditions for collateral, managing RACI schedules and inter-departmental timelines. Collateral review. Show less

Sydney

I managed the pricing and planning functions for the Cunard and P&O UK brands in Australia and New Zealand, working closely with Marketing, Sales and PR to ensure the effective execution of pricing and promotional activities to drive sales. I was responsible for budgeting, forecasting, strategic and tactical pricing, pricing policies, promotional activity, briefs and review. Brochure level management. Liaison with the UK office daily, providing recommendations (analysis and… Show more I managed the pricing and planning functions for the Cunard and P&O UK brands in Australia and New Zealand, working closely with Marketing, Sales and PR to ensure the effective execution of pricing and promotional activities to drive sales. I was responsible for budgeting, forecasting, strategic and tactical pricing, pricing policies, promotional activity, briefs and review. Brochure level management. Liaison with the UK office daily, providing recommendations (analysis and presentations, competitive market insights, local trading conditions). I reviewed deployment and itineraries to ensure brands are optimising potential demand. Show less

Sydney, Australia

I was responsible for the management of deployment, strategic pricing, promotional activity, budgeting and forecasting. Responsibilities focussed on analysis and insights to drive decision-making. I managed bi-annual itinerary deployment and strategic pricing launches. These relied on a heavy amount of analysis of past performance, market data and competitive insights.I prepared monthly forecasts and annual budgets, taking into account pricing and promotional activity, past… Show more I was responsible for the management of deployment, strategic pricing, promotional activity, budgeting and forecasting. Responsibilities focussed on analysis and insights to drive decision-making. I managed bi-annual itinerary deployment and strategic pricing launches. These relied on a heavy amount of analysis of past performance, market data and competitive insights.I prepared monthly forecasts and annual budgets, taking into account pricing and promotional activity, past performance, competitive pressure, etc. Show less

Sydney, Australia

I was responsible for the Yield and Sales Analysts, numerous reports and presentations, and business insights.

Sydney, Australia

I was responsible for providing analysis and insight to aid effective decision-making across the business. Analytics geared toward supporting the Market Planning Manager and Revenue Management team.

London, United Kingdom

Projects focused of economics. Financial modelling and analytics work to deliver multinationals recommendations as to transaction pricing and structuring. Context of work includes both planning (strategic planning, supply chain and restructuring) and documentation to support current arrangements. Transactions themselves varied from intangibles (brands, processes etc), tangibles, financing and services. Clients largely multinational and include: Kraft, Vodafone, Warner Brothers, News… Show more Projects focused of economics. Financial modelling and analytics work to deliver multinationals recommendations as to transaction pricing and structuring. Context of work includes both planning (strategic planning, supply chain and restructuring) and documentation to support current arrangements. Transactions themselves varied from intangibles (brands, processes etc), tangibles, financing and services. Clients largely multinational and include: Kraft, Vodafone, Warner Brothers, News International, Westfield, Intel, Mitsubishi, Thomson Travel etc. Show less

Sydney, Australia

Projects focused of economics. Financial modelling and analytics work to deliver multinationals recommendations as to transaction pricing and structuring. Context of work includes both planning (strategic planning, supply chain and restructuring) and documentation to support current arrangements. Transactions themselves varied from intangibles (brands, processes etc), tangibles, financing and services.Clients included: Apple, Fujitsu, Dominos Pizza, Manpower, Dupont, Rio Tinto, Crane… Show more Projects focused of economics. Financial modelling and analytics work to deliver multinationals recommendations as to transaction pricing and structuring. Context of work includes both planning (strategic planning, supply chain and restructuring) and documentation to support current arrangements. Transactions themselves varied from intangibles (brands, processes etc), tangibles, financing and services.Clients included: Apple, Fujitsu, Dominos Pizza, Manpower, Dupont, Rio Tinto, Crane Group etc. Show less

Sydney, Australia