Sofia Martellini Email & Phone Number

São Paulo, SP, BR

• Research and identify emerging trends about fashion, consumer behavior and culture for Brazil's youth market;
• Write and edit reports based on such research for WGSN Fashion, Insight and Lifestyle & Interiors;
• Assist editors' world wide with insights about the Brazilian market;
• Write weekly editorial column for Revista Estilo.

São Paulo Area, Brazil

• Development and growth of a portfolio of approximately 50 clients from different segments;
• Effectively introduce the four WGSN’s online services demonstrating investment value to clients;
• Negotiation of renewal contracts and upsell opportunities;
• Maintain and grow client relationships;
• Execute customer service initiatives, from training sessions to seminars;
• Advise major brands and retailers about upcoming trends and macro trends in the global market, based on WGSN trend research;

São Paulo

• responsible for assisting assigned Account Managers on developing a relationship with clients and providing top-level service;
• technical training on all of WGSN tools – WGSN Fashion; WGSN Lifestyle & Interiors; WGSN Instock;
• creating and presenting trend lectures in meetings with clients and events with up to 250+ attendees;
• proactively and reactively providing clients WGSN’s content information via email and/or verbally;
• assisting clients in possible technical and navigation issues with the platforms.

São Paulo Area, Brazil

- Responsible for creating and implementing UF’s content strategy considering customer profile, usage data and innovative market practice;- Identify the most commercial emerging trends for the Brazilian fashion market to create applicable trend reports;- Manage a team of internal and freelance editors, organising publishing calendars and guaranteeing daily.

Identify the most commercial emerging trends for the Brazilian fashion market to create applicable trend reports;Collaborate with the sales and marketing team, delivering materials such as ebooks, blog and social media posts, lectures and webnairs;On-sight covarage and analysis of major fashion events such as SPFW and trade shows.

• Part of select team responsible for evaluating the feasibility of acquiring local competitor Use Fashion via market research.
• Conduct in-depth interviews with customer and ex-costumers;
• Assist in creation of business plan to presented for Ascential’s board of directors;
• Participation in complete product redesign and content strategy for Use Fashion’s relaunch.

Intern with a Fashion Producer for 8 months. Responsible for assisting in casting, developing relationships with brands, designers and photographers. Helped in developing special projects for licensing and sponsorship for brands: Herchcovitch, R.Rosner and Pedro Lourenco.