Sofia Mcfarlane Email & Phone Number

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

• Account management of all UK & some European & International Corporate Accounts.
• Establish and maintian active working relationship with Corporate Buyers, Travel Managers, Procuremnt and decision makers on the company level.
• Maintaining relationship with CWT Solution Team, HRG Consulting & Amex Advisory.
• Responsible for multi property contracts – national & global from managing RFP to chain wide discount.
• Attending specific industry events such as ACTE, GBTA, ITM, BTS, TBTC, IMEX

London, United Kingdom

• Targeting global companies I developed relationship with local companies, construction companies, galleries, universities.
• I was actively seeking new business opportunities from local to national corporate accounts as well as developing relationships with domestic and global TMCs
• Visiting TMCs offices with product presentation to team members responsible for hotel
• I was promoting the Strand Palace by representing the property on ACTE, ITM & HBAA annual conferences and networking evenings and was able to meet and develop a solid relationship with key accounts travel managers.
• Portfolio of 160 corporate account mixture of 90 LPR & 70 ACR is being managed succesfully

• Working in the Sales Department and responsible for driving all activity to maximise sales and ensure budget objectives of the property are achieved.
• Proactively increase hotel revenue by penetrating the local marketplace(local research, telesales,competitors check,source and delelop new business for the hotel-all revenue streams);securing and escalating the.
• Key success: newly negotiated contracted company generated revenue of 90k.
• Account management: develop key account plans, detailing objectives, timescales and sales method to support the defined account strategy(FAM Trips, outside presentation)
• Establish, maintain and enhance quality relationships with key internal and external customers
• Meet designated target appointment levels, new and existing accounts to a minimum of 8 per week to achieve the sales objectives.

• Employed with The Kensington Close Hotel & Spa working in Sales and Marketing department targeting the corporate segment in order to increase the volume of the business and support the DOS in achive the budgeted.
• Building strong working relationship with the clients and developing understanding of their specific needs and requirements concentrating to develop future repeat business.
• Maintaining and actively seeking promotion, conducting meeting and show around, organizing Sales Blitz and corporate events for potential clients.

• Employed with Marriott working in the Central Reservation Administration Department for the UK/US/Caribbean market and responsible for assisting travel agencies, high level clients, and regional participating hotels.
• Contact with individual properties to communicate any inconsistencies and trends.
• Responsible for customer services at a high level.
• Involved with answering clients calls, corespondence as well as many other admin duties.
• Responsible for training Reservations Sales Agents.

Master, Political Science

Master'S Degree, Scienze Della Politica

Activities and Societies: Socrates Erasmus