Customer Experience and Digital Transformation Consultant, responsible for helping organizations to respond to their challenges in improving Customer Experience, in the Digitalization of services and process and developing new Product and Marketing Strategies.

Responsible for Business Development, namely online and digital education, M&A and new expansion projects and Operations, including Student Services, Campus Management and Digital transformation, in Universidade Europeia, IADE and IPAM.

Responsible for defining and implementing the marketing strategy for CUF (healthcare brand of Jose de Mello), that sustains our business development, customer satisfaction and brand preference, in the portuguese healthcare market.

Responsible for managing both Marketing and Sales Consultant teams that address the main economic groups, corporations and Public Sector, in the Enterprise Segment. In this role we define the marketing and commercial plans in what concerns product portfolio development, pricing definition, account planning strategy, sales management and specific communications plan for these segments.

Focusing my sales experience in direct sales, I became responsible for managing all nation-wide Sales Consultant teams that address national corporations, multinationals and Public Sector entities. Leading the sales transformation plan for consultative sales, by revising team’s competencies/knowledge, sales methodologies and customer support processes.

After several years of experience in marketing management and in order to enlarge my business competencies, I became responsible for managing Portugal Center region sales channels, for the enterprise segment. In this role I manage both direct and indirect channels, namely direct sales accounts, shops, telemarketing and door-to-door teams and indirect dealers and representatives.

For several years responsible for defining all Marketing strategy, objectives and plans for the enterprise customers that included SoHo, SME, Corporate, Multinational and Public Sector segments. This was a very broad marketing role responsible for defining, developing and implementing our strategy in what concern: product development, pricing and promotions, channels and distribution, customer experience, CRM and loyalty and our communication plans, for the segments referred, for both mobile… Show more For several years responsible for defining all Marketing strategy, objectives and plans for the enterprise customers that included SoHo, SME, Corporate, Multinational and Public Sector segments. This was a very broad marketing role responsible for defining, developing and implementing our strategy in what concern: product development, pricing and promotions, channels and distribution, customer experience, CRM and loyalty and our communication plans, for the segments referred, for both mobile and fixed product lines. Show less

Responsible for creating the new area of Customer Management and CRM, with the objective of managing company Loyalty Programme, Customer Segmentation and Analysis, customer base Campaign and Churn management and Customer Experience programmes, in order to improve customer satisfaction and recommendation for both Consumer and Enterprise customers.

Responsible for creating and developing the new Enterprise Customer Service area, in what concerns call centres and provising teams, in order to support more adequately all enterprise customers, but specifically decision makers, users and the sales channels that addressed these customers.

Responsible for defining the mobile phones portfolio, negotiating with suppliers, defining prices, managing stocks and other equipment programmes for both consumer and enterprise customers. Defining customer and channels equipment promotions and campaigns.

In this role besides the coordination of the budget, main performance indicators and the execution of the marketing plan, I was also responsible as Product Manager for developing several relevant projects namely: the launch of the first pre-paid service (Vitamina), our Franchising Store Programme for dealers, the Service Box and revision of our tariffs offer.

I was very fortunate to be part of the team that launched the first private digital mobile operator – Telecel. I started as Marketing Assistant of the Marketing and Sales Vice-President and back then I did all type of projects, from coordinating the Marketing Plan and budget, to launching the Roaming service, Informative services with TSF or cooperative dealers programme.