Sofia Merkowitz-Bustos Email & Phone Number

Towson, Maryland, United States

-Developed a marketing campaign and coordinated "TigerFest", a week-long of daily events leading to sold-out concert, including Lil Yachty, Young Nudy, and NoCap, with several thousand attendees. -Led a team of marketers to devise marketing material for over 40 campus events.

-Developed logos, designs, merchandise, and creative ways to market major university festivals and concert "TigerFest."-Built tools to continually optimize marketing efforts, including physical marketing material and social media content, to gain organization awareness after the pandemic and revive event attendance after an online year.

Provided individual writing support to all members of the Towson community in developing and organizing thoughts, sharpening focus, and communicating ideas more precisely

Guided first-year students through orientation activities, including advising class required sessions for incoming students, and incorporated intentional reflection sessions throughout the weekend

Ran and helped plan and organize virtual and socially distanced in-person events at an economically disadvantaged community school, including a Halloween trick-or-treating event for kids to get candy and parents to get resources.

Masters Of Business Administration

Mass Communications And Art + Design, Advertising And Design Studies, Summa Cum Laude