Building and executing social media strategy through competitive and audience research.Plan social media calendar for all activities on each channel & align social media calendar details and activities with marketing team.Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions.Create a larger influencing community by connecting and creating plans with influencers.Monitor traffic metrics and community growth and engagement.Stay up-to-date with current technologies and trends in social media, design tools, and applications