Sofia Miranda Email & Phone Number

London, Gb

Middlesex, Gb

Leading a team of high-performing Product Managers responsible for shaping the overall strategy of our core product offerings

Middlesex, Gb

Won 🏆 Best Travel App of 2020 & 2021 - Business Traveller Awards ► Proficient at creating product roadmaps from conception to launch, driving the product vision and defining the Go-to-Market strategy► Launched 3 new digital web products from scratch. Defining the strategy, vision, goals while recruiting and scaling the teams ► Drive product development of multiple products by continuously defining strategy, vision, product goals and OKR► Research and analyse customer data and feedback to identify the key customer pain points to drive product strategy► Develop relationships with a wide range of stakeholders, championing both business strategy and customer needs► Own, maintain and effectively prioritise the product backlog through the use of data and insights► Carry out continuous analysis of impact, scope and dependencies► Led the development of the BA Mobile Apps (iOS & Android) through 2020, providing vision and direction to multiple teams and stakeholders through the biggest industry disruption to date

Keynsham, Gb

Certified Scrum Product Owner® (CSPO®) and Certified ScrumMaster® (CSM®) - following AGILE methodology and utilising SCRUM framework for software development► Lead the strategy of 8 digital customer-facing products (Website Development and iOS & Android apps) within the veterinary industry► Responsible for a team of 4 Digital Product Owners► Responsible for ensuring business, quality and functional goals are met with each release► Extensive experience in full product-lifecycle► Maintaining and prioritising backlog of user stories for implementation, focusing on maximising business value with appropriately detailed specifications which are clearly understood by the development team members► Facilitate and capture business requirements from various stakeholders►Working within agile structure to brief requirements into UX / Dev / QA team members, to define sprints / release plan and scope ► Working directly with key business stakeholders and engineering teams to drive the product vision and identify opportunities to improve our products► Experience integrating with Stripe Online Payments► Transform the entire web presence for Independent Vetcare (currently over 1000 veterinary practices across the U.K. and Europe)

Keynsham, Gb

Responsibilities include:► Scrum Product Owner for the development of multiple CMS themes to cater for over 600 veterinary practice websites► Acting as a consultant to individual veterinary practices on their online and physical presence► Development of marketing strategies and materials, including adverts, leaflets, posters, flyers, e-newsletters and videos► Website maintenance and content management► Increase online traffic with web-related campaigns► Support and report to the Director of Marketing in a variety of marketing-related activities

Keynsham, Gb

Responsible for the day-to-day marketing and promotion of over 80 vet surgeries across the UK.Main Responsibilities: ► Website Content Management ► The co-ordination of Quarterly Campaign Materials (online and offline campaigns)► Brand and Logo Design ► Support in advertising campaigns

Master'S Degree, Masters Of Science In Advanced Management Practice

Ba (Hons), Business And Management

High School Diploma, Socio-Economics