Sofia Miranda

Sofia Miranda Email and Phone Number

Product Leader (Group Product Manager) @ British Airways
London, GB
Sofia Miranda's Location
London, England, United Kingdom, United Kingdom
Sofia Miranda's Contact Details

Sofia Miranda personal email

n/a
About Sofia Miranda

🚀 Digital Transformation Leader | Strategic Innovator with over 9 years of Product Management experience🌟 Proven track record in leading teams, fostering change, and driving innovation🎯 Adept at finding the balance between customer needs, business objectives, and technology to deliver successful outcomes💼 Results-focused, consistently delivering impactful experiences that drive growth

Sofia Miranda's Current Company Details
British Airways

British Airways

View
Product Leader (Group Product Manager)
London, GB
Website:
ba.com
Employees:
31348
Sofia Miranda Work Experience Details
  • British Airways
    Product Leader (Group Product Manager)
    British Airways
    London, Gb
  • British Airways
    Group Product Manager | Product Leader
    British Airways Jul 2022 - Present
    Middlesex, Gb
    Leading a team of high-performing Product Managers responsible for shaping the overall strategy of our core product offerings
  • British Airways
    Digital Product Manager (Mobile App & Web)
    British Airways Oct 2019 - Jul 2022
    Middlesex, Gb
    Won 🏆 Best Travel App of 2020 & 2021 - Business Traveller Awards ► Proficient at creating product roadmaps from conception to launch, driving the product vision and defining the Go-to-Market strategy► Launched 3 new digital web products from scratch. Defining the strategy, vision, goals while recruiting and scaling the teams ► Drive product development of multiple products by continuously defining strategy, vision, product goals and OKR► Research and analyse customer data and feedback to identify the key customer pain points to drive product strategy► Develop relationships with a wide range of stakeholders, championing both business strategy and customer needs► Own, maintain and effectively prioritise the product backlog through the use of data and insights► Carry out continuous analysis of impact, scope and dependencies► Led the development of the BA Mobile Apps (iOS & Android) through 2020, providing vision and direction to multiple teams and stakeholders through the biggest industry disruption to date
  • Ivc Evidensia
    Digital Product Manager (Senior)
    Ivc Evidensia Aug 2017 - Sep 2019
    Keynsham, Gb
    Certified Scrum Product Owner® (CSPO®) and Certified ScrumMaster® (CSM®) - following AGILE methodology and utilising SCRUM framework for software development► Lead the strategy of 8 digital customer-facing products (Website Development and iOS & Android apps) within the veterinary industry► Responsible for a team of 4 Digital Product Owners► Responsible for ensuring business, quality and functional goals are met with each release► Extensive experience in full product-lifecycle► Maintaining and prioritising backlog of user stories for implementation, focusing on maximising business value with appropriately detailed specifications which are clearly understood by the development team members► Facilitate and capture business requirements from various stakeholders►Working within agile structure to brief requirements into UX / Dev / QA team members, to define sprints / release plan and scope ► Working directly with key business stakeholders and engineering teams to drive the product vision and identify opportunities to improve our products► Experience integrating with Stripe Online Payments► Transform the entire web presence for Independent Vetcare (currently over 1000 veterinary practices across the U.K. and Europe)
  • Ivc Evidensia
    Marketing Executive (Scrum Product Owner)
    Ivc Evidensia Jan 2015 - Aug 2017
    Keynsham, Gb
    Responsibilities include:► Scrum Product Owner for the development of multiple CMS themes to cater for over 600 veterinary practice websites► Acting as a consultant to individual veterinary practices on their online and physical presence► Development of marketing strategies and materials, including adverts, leaflets, posters, flyers, e-newsletters and videos► Website maintenance and content management► Increase online traffic with web-related campaigns► Support and report to the Director of Marketing in a variety of marketing-related activities
  • Ivc Evidensia
    Marketing Intern
    Ivc Evidensia Apr 2014 - Jan 2015
    Keynsham, Gb
    Responsible for the day-to-day marketing and promotion of over 80 vet surgeries across the UK.Main Responsibilities: ► Website Content Management ► The co-ordination of Quarterly Campaign Materials (online and offline campaigns)► Brand and Logo Design ► Support in advertising campaigns

Sofia Miranda Skills

Teamwork Management Marketing Market Research Team Leadership Microsoft Office Social Media Time Management Adobe Premiere Pro Cc Photoshop Business Strategy Public Speaking Commercial Awareness Project Planning Customer Service Prezi Data Analysis Training Advertising Event Management Report Writing Branding And Identity Marketing Strategy Animal Healthcare Kentico Agile/scrum Methodology

Sofia Miranda Education Details

  • University Of Bath
    University Of Bath
    Masters Of Science In Advanced Management Practice
  • University Of The West Of England
    University Of The West Of England
    Business And Management
  • Escola Portuguesa De Macau (Portuguese School Of Macau, China)
    Escola Portuguesa De Macau (Portuguese School Of Macau, China)
    Socio-Economics

Frequently Asked Questions about Sofia Miranda

What company does Sofia Miranda work for?

Sofia Miranda works for British Airways

What is Sofia Miranda's role at the current company?

Sofia Miranda's current role is Product Leader (Group Product Manager).

What is Sofia Miranda's email address?

Sofia Miranda's email address is sm****@****e.co.uk

What schools did Sofia Miranda attend?

Sofia Miranda attended University Of Bath, University Of The West Of England, Escola Portuguesa De Macau (Portuguese School Of Macau, China).

What are some of Sofia Miranda's interests?

Sofia Miranda has interest in Children, Education, Environment, Science And Technology, Digital Photography, Animal Welfare, Management And Leadership Training.

What skills is Sofia Miranda known for?

Sofia Miranda has skills like Teamwork, Management, Marketing, Market Research, Team Leadership, Microsoft Office, Social Media, Time Management, Adobe Premiere Pro Cc, Photoshop, Business Strategy, Public Speaking.

Who are Sofia Miranda's colleagues?

Sofia Miranda's colleagues are Christopher Thomas, Ian Lewis, Lucy Maddalena, Caroline Campin, Darren Beeks, Nidhi Dedhia, Heather Davidson.

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