Sofia Modigh Email & Phone Number

Strängnäs, Södermanland, Sverige

• Responsible for optimizing and managing digital channels. • Ongoing analyse and optimization of digital campaigns for maximum efficiency and ROI. Examples of Recent Projects:Corporate Film:To effectively communicate Leine Linde's strong brand and rich history within the industry, I took the initiative to develop a captivating corporate film. This film serves as a powerful tool during client meetings, trade shows, and on our website, enabling us to clearly showcase our values, offerings, and expertise. Link to the video: https://youtu.be/eBdQyDHSZHYNew Communication Concept:Acknowledging the expertise Leine Linde possess in our field, I took the lead in creating an updated digital communication concept that highlights Leine Linde's core values. Through the implementation of a new look and feel, tone of voice and imagery, this concept strengthen our brand on the market. Employer Branding:Recognizing the critical importance of attracting new talent, particularly young engineers, I collaborated with our HR team to develop an employer branding strategy. This strategic approach focuses on strengthening our reputation as an employee. Additionally, I implemented our career page utilizing the Teamtailor tool. This initiative has significantly reduced recruitment costs by enabling us to handle most recruitments in-house.Public Relations:To ensure effective communication of our message to targeted industry press and stakeholders, we have streamlined our PR efforts through the implementation of MyNewsdesk. This intuitive platform allows us to efficiently publish news and press releases, ensuring that the right information reaches the right audience promptly and effectively.

Coordinated the marketing related activities at the launch of AFRY's new division AFRY X.

Älvsjö

• Responsible for the development and implementation of marketing- and activity plans. • Worked in close dialogue with business sales managers regarding targeted marketing activities.• Responsible for finding new digital solutions that contribute to increased lead generation and sales through marketing automation. • Budget responsibility • Responsible for planning, implementing, and monitoring digital presence and advertising (LinkedIn Ads, GoogleAds). • Close dialogue with internal communications manager regarding internal communication and communication plans and strategies. • Responsible for the company's PR strategy

Linköping

• Marketing responsibility, including strengthening the company brand, develop existing custom relationships, provide sales support and create an increased lead generation• Responsible for all communications via digital- and postal channels• Responsible for launch of a new digital platform which resulted in increased number of visitors on website with over 600% and a top placement on Google• Lunched and implemented a social media strategy for the company and keeps it updated with continuous posts in different channels• Digital advertising and follow-up via Google Analytics• Budget responsibility

Linköping

• Marketing Manager for brands within the motorhome and caravan industry: Bürstner (agency), Niesmann+Bischoff (agency), Solifer, Polar and Movera• Responsible for all external and internal communications in the Nordic market with the aim to increase sales and market shares• Responsible for trade shows and events• Contact person towards advertising agencies and media agencies• Responsible for the company’s websites and the presence in social media• Part of the company’s management team, reporting directly to the CEO.• Personnel responsibility, including hiring new staff, development talks and salary negotiations• Budget and accountability(employment was terminated due to bankruptcy)

Linköping

• Account Manager with responsibility from sales pitch, implementation and follow up• Project Leader for groups of art directors, copywriters etc. depending on type of assignment• Project Leader for several projects for clients with focus on digital development and CRM• Budget and accountability

Stockholm, Sweden

• Responsible for the customer Loyalty program with mission to recruiting new members, engage and retain existing members in the members club Bioklubben• Responsible for all communications via digital channels (website, newsletter, social media)• Number of members increased by 25% in 10 months (150 000 pcs) by creating and running successful projects and campaigns

Stockholm, Sweden

• Coordinated central marketing campaigns in close collaboration with the company’s dealers• Responsible for all digital communication via website, newsletter, online advertising and social media• Planned and carried out extensive events such as Gothenburg Motor Show

Stockholm, Sweden

• Responsible for communication to people with diabetes in the Nordic market through digital and postal marketing• Compiled business and marketing plans that formed the basis for the company’s marketing efforts• Launched several projects from early idea to implementation and follow up, which required thorough project management on my part