Sofia Newland Email & Phone Number

Argentina

Santa Monica, California, US

• As a consumer insights Manager at IPSY I deliver quality consumer insights analysis and recommendations for both our subscription and e-commerce business in the USA, Canada and Mexico markets.
• Direct collaboration with key stakeholders bringing a consumer-centric mindset into the merchandise and e-commerce strategy.
• Plan and lead both quantitative and qualitative research to answer key business questions.
• Launching and tracking of customer sentiment over the merger of two brands under one Masterbrand.

Blackfriars, London, GB

- Leading innovation and communication projects for value segment in Fabric Cleaners category.- Responsible for the strategy, development and execution of plans for Tier 3 brand and channel white spaces.

Blackfriars, London, GB

-Deep understanding of Retail (Nielsen), Kantar and Brand Health variables (Millward Brown), being able to integrate sources, identify consumer insights and provide recommendations to Marketing and Sales teams. -Implementation of models that detect white spaces and help accelerate growth.-Monitoring innovations in real time, detecting areas of.

New York, NY, US

-Understand Coca- Cola and Massalin business models, in order to generate diagnoses of impact, that help accelerate growth and meet “big bets” objectives.-Present performance diagnoses to Marketing and Sales team.-Understand deeply the S&H channel, being aware of different Retailers profiles, promotion effectiveness and price positioning. -Help the.

Latam, US

-Participation in the development of new start-ups.-Organizing meetings with mentors in the technological field to enrich new entrepreneurs.