A well networked and results focused sales manager who possess proven marketing and leadership skills. Commercially aware and able to successfully lead and motivate sales teams to achieve maximum performance and results. Having a consistent track record in achieving sales targets set and of improving efficiency, maximizes profits whilst minimizing costs. Most successful challenge: Changing mind-sets and processes.

Plan and coordinate the development of Company Off-Trade sales channel strategy, ensure its implementation, according to the Company strategy, to achieve maximizes the commercial potential and delivers the required budget performance, ensuring sustainable growth and profitability for the Company through an increasingly effectiveness of the trade investments.

Responsible for 1 KAM Senior C&C + 4 KAM Wholesalers + 20 Sales ActivatorsLead, motivate and develop the On trade Channel team in line with the Company Values to maximise employee engagementDeliver targeted business results in the On trade channel through sound financial planning, people resource management and alignment of systems and processes Through the team improve the performance of our brands at the point of purchase through customer excellence, customer brand activation and trade mkt activationEnsure development, implementation, monitoring and evaluation of effective account strategies and plans in order to achieve On trade strategy and targetsTo lead and drive critical negotiations with the relevant KA managersFacilitate accurate forecasting to optimise availability and customer service levelsContribute to the development of Corporate and Sales strategies in order to ensure these reflect genuine understanding of opportunities in the ON tradeSeek opportunities to enhance and enrich the Company’s performance demonstrating a proactive approach to business development

Launched and successfully developed Esporão Brand - Portuguese Traditional Cheese - industry analysis, market and consumer plan (brand activation and development)Defined and implemented sales and marketing strategy, recruiting partners and sales teamsResponsible for all distribution channels, national and international, commercial negotiation to development and trade marketing activity.Key Account management: Sonae, Carrefour, Auchan, Pingo Doce, Feira Nova, ECI, ITMI, Makro, Recheio