Sofia Patricia Padilla T Email & Phone Number

Bogotá, Distrito Capital, Colombia

Responsible to lead, develop and implement new go to market in Precision Diagnosis and Image Guided Theraphy Business in Colombia. Process to select, train and implement new Business Partner sucessfully finalized and currently new distributor in place with 100% Public market and 70% Private market in Colombia

Bogotá, Distrito Capital, Colombia

I lead Philips Image Guided Therapy Hispanic Product team achieving +30% Sales Annual Operating Plan, +23% Integral Gross Margin and + 2 pp Market Share focusing our strategy in Specific Key actions- Unlock Installed Base Program achieving 84% IB MAT for Philips replacement- Focus on key portfolio segment in order to have the most profitable product mix- Developing strategic Education and Product Positioning activities- Strengthening Key partnerships with medical societies in each specific business

Bogotá, Distrito Capital, Colombia

Bogotá, Distrito Capital, Colombia

Responsible to lead, develop and implement sales and marketing Latam business strategies to drive organic growth in Cardiovascular and Mobile Surgery sub business achieving outstanding sales results and growing with profitability. • Recovered # 1 Leadership position for Philips Image Guided Therapy in Latam• Grew IGT business 60% in orders, 47% in sales, gaining 9 points of market share and increasing profitability in 5 points during the last 5 years• Developed a strategic network with Key Opinion Leaders and Reference Site to position and promote Philips IGT Technologies in interventional cardiology, vascular, neurology and oncology clinical areas.• Delivered in 2017 a successful Azurion New Platform Introduction across Latam region involving all cross-functional areas in Latam, participating in the most important Interventional Congress across the region. , achieving technology and branding repositioning; and exceeding OIT results with +30% Azurion units over initial plan • Finalized in 2017 the first Latam Mobile Surgery Product Localization in Brazil factory• Built and trained a motivated Latam Image Guided Therapy team focused in customer, product knowledge and business management• Designed annually a strategic Marketing Plan tailored to each sub region in order to be recognized like the leader technology in Image Guided Therapy• Guaranteed the design and execution of IGT Portfolio Training to Sales Force and worked with Local Business Leaders to build Sales Tools to motivate and engage sales people with IGT Line• Identified strategic and specialized customer to position new high technologies in Cardiovascular (in Vascular, Oncology, Pediatric, Neuro Interventional and Dose) & Surgery Lines.• Expanded the Market entering in new segments with new products introduction and creating value for customers through the systems and services (Integral offers including services, financing solutions, IGT Devices & new business models).

Bogotá, Distrito Capital, Colombia

Responsible to lead, develop and implement sales and marketing strategies to drive organic growth in Low, Performance and High CT market segment achieving outstanding sales results and increase in market share. • Implemented training programs for direct and indirect sales force, focused on developing strategies, product positioning, cultivating and leveraging customer relationships at all levels.• Grew the CT business 13% in 2012 while gaining 3 points of market share, from 24% to 27% based on COCIR data.• Gained technology leadership in the High Segment by focusing on product positioning, sales training and customer events. The outcome was US$8M of business.• Created awareness and leadership in CT Dose Reduction Technology by leveraging educational activities in key countries and strategic customers to promote the latest developments. Obtained 17 CT orders from these activities.• Built and maintained proactive relationships with customers and distributors.• Planned and executed sales and product training for distributors and clinical training for customers.

Bogotá, Distrito Capital, Colombia

Accepted invitation to become Ombudsperson in GE healthcare. Became part of the Compliance Strategy Team in the region to prevent, detect and respond questions or situations related with integrity laws and policies

Bogotá, Distrito Capital, Colombia

Responsible for creating and winning sales opportunities for CT & MI in Central America, the Caribbean and Andean regions. Established and developed relationships with departmental and technical decision makers, while working in conjunction with Account Executives and Sales Managers. Grew business 70% in orders, 23% in sales and 22% in contribution margin during 2011.• Successfully introduced (NPI) a new Low End Product, developing a program targeting installed base and cities with more than 50,000 habitants without CT services. As a result the region won new 23 orders.• Implemented and installed base replacement program for distributors in Colombia, Peru, Ecuador and Venezuela.• Lead quarterly sales force training strongly oriented to clinical outcomes in order to create the proper value proposition• Identified and created new opportunities working with sales leaders and distributors to continuously increase prospect funnel in CT&MI business.• Drove tender/bid/ negotiation process including the needs qualification, vendor selection, quotation and closure to meet orders, sales and margin targets as well as to maximize customer satisfaction.• Ownership of order and configuration quality at the point of entry to ensure accuracy, configuration integrity and all requirements tied to documented customer inputs.• Built strong business relationships and formulated marketing strategies to strengthen relationships within customers and sales team.• Identified and responded to key account technical and departmental decision makers’ needs and maintained customer contact records in the relevant tools. • Developed and improved network of key opinion leaders.

Bogotá, Distrito Capital, Colombia

Responsible to promote efficacy, efficiency and equity in the provision of Healthcare Services, contributing to take care of Colombian people´s health conditions improvement, through design and implement of policies, plans and medical programs. • Designed, led and implemented annually Healthcare Services Projects based on profitability and cost/effectiveness analysis including programs to promote health, disease prevention or chronic pathologies treatment.• Estimated the annual budget for all the healthcare institutions in the country including costs related to human resource, installation, consumables, incentives plans. In addition, supervised its execution in order to guarantee operational efficiency.• Generated proposals and implemented strategies to improve customer service offered in our healthcare institutions (for example to reduce wait time and opportunity to doctor´s appointment) resulting better rating scale in customer satisfaction survey (NPS). • Created and implemented a periodical management system of indicators to ensure financial results, medical cost and healthcare impact. • Defined the Healthcare Service Model for our customers, policies and programs to train doctors and other personal in the healthcare institutions.

Bogotá, Distrito Capital, Colombia

Responsible to define, select and contract for Salud Total the group of healthcare institutions needed in the country to offer healthcare services to its users, in order to guarantee quality and opportunity in medical services for all affiliated people to this insurance company

Master In Healthcare Administration

Doctor Of Medicine - Md