Sofia Papaioannou Email & Phone Number

Greece

Spotawheel is a company selling used cars using a car marketing model based on trust and transparency. Selected Project Experience:▪ Communication with advertising agencies in Greece, Poland & Romania for the Performance Activities across channels. Responsible for all countries for both B2C and C2B activities.▪ Setting monthly targets, goals and KPIs, reporting, monitoring performance in Google Ads campaigns for Search, Display, Video, Meta, Instagram, Bing, Taboola.▪ Communication with Branding and Creative Marketing team. Communication with the development team for technical problem solving and implementation.▪ Analyzing market vs the competition

Greece

iProspect is a part of Dentsu, a group of agencies achieving great things in their own right, while working together.Selected Project Experience:▪ Since March 2020 working closely with a Performance Marketing Trainee in the team in terms of coaching. Working as a team in managing a big client that requires communication with multiple individuals in terms of organization, guidelines, planning, setting up the campaigns, optimization and reporting.▪ Setting up Google Ads campaigns for Search, Display, Video, Meta, Instagram and LinkedIn Ads▪ Setting Goals and KIPs regarding the campaigns and proposing all necessary actions to achieve goals. Setting up remarketing lists and conversion tracking▪ Analyzing campaigns vs the competition▪ Using A/B split testing/tools and conversion optimization techniques▪ Reporting to clients on a weekly or monthly basis including the use of Data Studio▪ Performed SEO Audits on the technical aspects of the website and recommend changes to the website structure and technical optimizations to improve the organic traffic of the website▪ Delivered explanatory Workshops to the client’s partners for Social Media Marketing, Social Selling and for the impact online advertising has on awareness and sales.▪ Delivered Induction Trainings to the newest members of the client concerning guidelines on all channels▪ Drove several Google Campaigns with a decrease in the CPC of 10-20% in highly competitive industries and an increase of 5%-15% in Click Through Rates in a YoY base with optimized ads, accurate targeting and clear CTAs

Greece

Hangover Media is a Content and Performance Agency with clients in beauty, tech, entertainment and health.Selected Project Experience:▪ Collaborated with the project managers creating a performance strategy on Google, Facebook, Instagram and YouTube▪ Managed the Google Accounts for all clients with annual budgets from €2,500 – €300,000▪ Delivered explanatory Workshops to the clients partners for Social Media Marketing, Social Selling, On-site Conversion Rate Optimization and for the impact online advertising has on offline sales▪ Community Management for communities of 4,000 - 150,000 followers on Social Media▪ Drove several Google Campaigns with a decrease in the CPC of 10-20% in highly competitive industries and an increase of 5%-15% in Click Through Rates in a YoY base with optimized ads, accurate targeting and clear CTAs

Handling clients in terms of Communication as well as Performance.Selected Project Experience:▪ Designed brand digital identity, managed social media presence and created original content for daily postings based on the branded guidelines▪ Supervised the performance team and monitored client success▪ Increased the company’s clientele by 30% in a MoM basis. ▪ Performed on and off site SEO Strategy in clients on food, packaging, chemical, tapestry

Tutoring center for high school students▪ Taught high school students Principles of Economic Theory as a preparation for the PanHellenic exams with a success rate of 100%.

Athens, Greece

▪ Worked in the Corporate Communications Department under the Managers of Internal and External Communication▪ Participated in Teams that Organized and Managed Corporate Events for 50 – 12,000 people of OTE Group▪ Attended Social Media Trainings

Master’S Degree, Marketing & Communication, Specialization In International Marketing

A European Postgraduate Program taught in the English language. This project refers to the joint development of a "study program".

Digital Talents Academy, Digital Marketing

Google AdWords (Search, Display, Video, Mobile) AdWords Editor Google Analytics YouTube Analytics Programmatic SEO Website Development.

Bachelor’S Degree, Economics

Erasmus Exchange Programme, Business/Managerial Economics

Main Modules: Strategic Marketing, International Marketing Mix, International Trade, European Economy