As Marketing Supervisor I define, implement and learn every day by:• Under the leadership of the Iberia Head of Marketing and Communications, developing the country's marketing and communication strategy plan and budget;• Oversee, development of local marketing campaigns including the development of all regional and global brand approval campaign process;• Develop and design customer experience for the different distribution channels;• Increase sales in our distribution channels by developing integrated marketing campaigns;• Develop and monitoring all marketing research: studies and market analysis;• Improve and Implement internal communication plans and activities (local or global programs) to rise employee’s engagement;• Increase the brand awareness in Portugal and at the same time ensuring that the image, mission and global brand values are respected across all company;• Work closely with PR agency to ensure MetLife a top reputation, communication and public affairs on national media;• Budget management and weekly and Monthly KPI reports to ensure and measure effectiveness and impact.Additionally, I’m having an active role on several Company projects:• Member of the Iberia Costumer Centricity Council that leads the CX projects within the company; Corporate Social Responsibility National Champion where I have the ownership of all CRS activities an projects (from design to implementation)• Marketing & Communications Iberia Risk Champion where I have the responsibility to coordinate risk management activities and embedded a strong risk culture of monitoring and reporting within the functional area and between the functional area and the Risk Management Team• Member of the APS- the Portuguese Association of Insurers financial literacy working group.

Throughout my 6 years at BUS I was in charge of the local and international clients and had the challenge to lead and support a multicultural team in Portugal and Angola of 5 people in the execution of all their functions. In parallel I had under my charge all Client budget and reporting activities and took responsibility for company results. I enjoyed delivering outstanding awarded brand marketing strategies with excellent business results (2010 Agency of the year; Sagres Beer –Gold and Silver Prizes at Effectiveness Award 2010). Enriched experience that deepened my knowledge of different business categories (e.g. Pharmaceutical; Retail; FMCG; Automotive; Banking; Shopping Centers; Sustainability; Services, Telecom and Transportation).

I have started by my career at Elec3city in June 2007 as a Mall Activation Manager to develop and implement the Elec3city Business Unit focus on Mall industry across Europe. Leading the team from product development and go-to-market strategy we deliver solution design based on customers’ requirements; Business Intelligence and coordination of services implementation. Among our several Clients I highlight Sonae Sierra, Multi Mall Management and Mundicenter). Later on I took the challenge to develop and implement the new Elec3city Sports Business Unit called Mind Games as Senior Project Manager acting from strategy to management: Off and On line media, Digital, PR, Press, Events, Trade Marketing and Merchandising for brands like Portuguese Professional Football League (Liga Portugal). Developing marketing campaigns strategies related with the football sponsorship activities for brands like Sagres, Continente.

As a senior account manager I got the chance to develop and strengthen different abilities such us strategic planning, costumer acquisition, B2 brand strategies. I was accountable for Team Management, New Business Projects and Customer service management for brands of different sectors: (e.gAutomotive – Toyota; Technology – Siemens, Novis, Optimus; FMCGs – Kellogg’s, Unicer; Pharmaceutical – Novartis)

During 5 years at Optimus I had the opportunity to work in several different project and roles with initial responsibilities, in the Public Relations Dept., as external and internal communication trainee and evolving to work on the Marketing Dept. has a Sponsorship Events and Trade Marketing Manager. Main Achievements- Design and development of the Sponsorship Strategy worth €3.5M contributing to an growth of the brand TOM (45%), increase lead generation opportunities and pilot new services (mobile internet, 3G, among others). - Project Lead of the Summer Music Festivals sponsored by the brand with total management of budget, KPI´s and team (about 30 people).- Work alongside with the LOB to develop and design “Zoom Dah” mobile rate go-to-market strategy contributing to an increase in brand awareness among the youth Target 35% with a total investment of €K600.- Oversee and development and implementation of Optimus events and product launches such as "Optimus Home" Kiosks in about 11 shopping centers, contributing to the increase of the selling points of this product.