Sofia Raghai Email & Phone Number

Paris, Île-De-France, France

LexiFi is a leading provider of software solutions for structured product market participants worldwide. Issuers, brokers, private banks, asset managers, and fintech companies use LexiFi's solutions to streamline their structured investment activities and enhance their analytical and processing capabilities. As LexiFi's Marketing Manager, I'm in charge of communicating LexiFi's unique value through Brand Awareness, content production, communication, marketing strategy, as well as competitive and regulatory monitoring:-Analysis of structured product markets: gathering relevant information regarding the evolution of demand, supply, competition, and regulations in targeted segments and territories.-Brand awareness & Content: LexiFi website, Blog posts, Sales enablement materials, Infographics, Case studies, Client Videos, Technical & Support documentation-Design and implementation of a communication plan, including: -Regular newsletters -Animation and improvement of the company's online visibility and on social networks -Press releases and press relations-In partnership with Account Managers: -Industrialization of customer feedback -Definition of an objective customer satisfaction matrix -Identification of needs, expectations, strengths, and weaknesses of the LexiFi offering -Providing perspective and concrete proposals for improvement-Events: -Identification of relevant events (e.g., conferences, trade shows) and logistical management of LexiFi's participation -Organization of dedicated LexiFi events

Paris, Île-De-France, France

SplendUp is an early stage B2B and community-led platform fostering a proactive approach of recruitment through community, Talent Pools and the power of network. Kickstarting marketing efforts on: - Brand & Content: crafting and implementing successful content & editorial strategies to grow SplendUp's brand presence - Community & Events: developing an engaged and qualified network of stakeholders - Partnerships : cultivating strategic collaborations with brands for mutually beneficial initiatives

Paris, Île-De-France, France

Growing the Chance brand and social mission through Content, Communication and Communities:• Building the Brand platform: vision, social mission, values and tone• Optimizing the brand’s storytelling with a defined editorial line and key messages• Definition of the editorial calendar and production of actionable content on social media: • Production and curation of content (posts, articles, videos) • Preparation of Webinars (theme and speaker selection, communication campaign) => Growth of the Social Media platforms: More than 10k total Instagram and LinkedIn followers in • Dec 21. +40% in Instagram followers and +20% in LinkedIn followers from Sept to Dec 2021.• Implementation of partnerships with podcasts through pre-roll sponsorships • Co-marketing initiatives with other brands and media channels (Les Deviations, Brut, Podcasts…)• Revamping of the Chance Welcome To The Jungle page (Content + pictures and videos) and contribution to the global Employer Branding strategy• Definition and analysis of communication KPIs

Paris Area, France

Analysis of Solocal’s global performance:• Weekly performance review and business analysis for the Executive Committee• Trend analysis and sales forecasting• Coordination of the budget process

New York, New York

Supported the build-up of the Client Strategy function in the Americas:• Identified cross-selling opportunities and helped define commercial action plans• Provided strategic insights to support decision making on resource allocation• Analyzed accounts for performance monitoring and business development purposes

New York

Supported the development and growth of the platform through corporate strategy,business intelligence and strategic client engagement:• Developed a 3-year strategic growth plan for the US Coverage platform• Traced performance through profitability and benchmarking dashboards• Prepared presentations to convey strategic recommendations• Coordinated strategic internal communication and organized corporate events• Managed and trained a team of junior analysts and associates

Paris

Published regular market outlook reports on a various range of industries (Champagne,Accessible Luxury, Petrochemicals, The Sugar Industry, etc.) :• Identified sector trends, analyzed regulations and forecasted future outlooks• Prepared “the Panorama of Sectors”, a biannual review analysis of all covered sectors,including sector ratings and ratings outlooks

Paris

• Preparing clients and prospects pitching materials (sector analysis, strategy, financial analysis)• Analyzing clients’ profitability

San Francisco

• Ranking of the top 100 Venture Capitalists around the world (2009) and the top 100 most innovative start-ups for the Red Herring North America 2009 event• Research work on the clean tech technologies developed by the top Silicon Valley companies

Education record

Master'S Degree, Finance, General

Bachelor, Finance