Sofia Rey Email & Phone Number

• Leading and coordinating the marketing department, setting and tracking OKRs• Leading affiliate marketing strategies• Budget management• Responsible for the research and refining the go-to-market strategy (B2B)• Lead Inbound and outbound marketing strategy and campaigns, including e-mails content creation, automation and more.• Collaborate with product development and leading launch campaigns.• Responsible for co-marketing initiatives with Microsoft across LATAM

Marketing Leader for CEDI group. Content Strategist, Inbound Marketing, Partner Development & Bussines Inteligence.In charge of develop and execute co-marketing strategies with Microsoft, IBM, Solarwinds, Dell and more vendors.Responsabilities:- Develop and grow marketing partnership opportunities- Organize and host webinars, events, workshops and roundtables- Collaborate with digital marketing, content, brand and design teams to ensure the delivery of creative assets and successful campaigns & events- Responsible for the research and refining the go-to-market strategy- Align internally with Partners, Technical leaders and Sales & Marketing team- Project/Campaign budget managementTools: Office 365, Marketing Microsoft Dynamics, Teams, Hubspot, Go to Webinar, Wordpress, Illustrator.

* Coordinate and lead the team to generate accurate content through the use of Inbound Marketing and specific tools.* Lead advertising strategy as well as customer outreach. * Strategy and implementation of leads generation channels and leads nurturing campaigns.* Inbound and outbound marketing strategy and campaigns, including e-mails, content creation, landing pages and automated workflows.* Encourage and pursue strategic alliances and partnerships, which allow product positioning among new audiences* Definition and monitoring of marketing KPIs such as leads-to-sales funnel ratios, channels, and content effectiveness* Coordinate and collaborate with product development.* SEO off page (Link building)Tools: RDStation, Pipedrive, Intercom, Figma, Google Analytics, Mural.app, Asana

Spain

As a Regional representative in Spain, I made business trips to the cities of Malaga, Barcelona and Madrid in order to achieve:- Spanish Market Validation- Events Attendance- Strategic alliances development- Product Validation- Consolidation of commercial relationships- TopicFlower representative at "ICEX-INVEST IN SPAIN, Rising Startup Spain" (2018)

Growth Hacker Marketing. Content Strategist, SEO, Social Ads, Content Marketing, Email Marketing, Reporting and Data Analysis. Training and advising large clients.Tools: Intercom, Google Analytics, Doppler, Wordpress, Tawk.to, Smartlook.

Successful and inspiring onboardingTraining & SupportUX Content GenerationStrategic ConsultingData Base Managment CRM and Intercom Tools managmentAlerts to the development department about bugs and improvements in the user experience (UX)Tools: Pipedrive, Intercom, TopicFlower, Meet, Trello, Wordpress

Design, Copywiting, E-mail marketing

Mentora del área de Comercialización en la materia Emprendimientos Universitarios. Dictado de clases y corrección de trabajos y exámenes. (Marzo – Agosto 2012, Córdoba)Referencias: Alelí Ortiz (profesora titular): aleli.ortiz@gmail.com

Product Manager

Marketing De Servicios De Turismo Y Viajes

Postgraduate Degree In Project Management, Management, 8

The certificate of this Diploma is awarded in conjunction with PMC College & Consulting and has the international recognition of the PMI.

Diseño Ux De Productos Digitales, Análisis Ux

El curso está estructurado en cuatro fases por las que tendrás que pasar para crear tu producto digital: 1. Fase de descubrimiento: las.

Scrum, Agile

Licenciatura En Comercialización, Marketing Estratégico E Investigación De Mercados