Oversee all content creation and campaigns for publishing resulting in the revamp ofthe website, in-house blog and social media accounts.Manage PR duties including media outreach and press release writing.Organize email marketing and editorial calendars.Manage editorial team and outsourced design team for the creation of salescollateral.

Supported Communications & Marketing team to create awareness for restaurantlocations across the US and optimized media coverage.Managed social media and Yelp accounts for 350+ restaurant locations resulting ingrowth of direct engagement with customers on a global scale.

Support PR department to implement North American PR campaign across all business areas. Spearhead Latin American PR campaign for the brand. Support Online Editorial and Social Media teams to implement web and social strategy. Serve as press officer – respond to reporters’ enquiries; develop relationships; maintaining a growing media contact list and general organization of press office. Assist in generating press releases, internal PR reports and PR plans. Manage talent utilized for PR (travel coordination, itineraries, welcome packets, etc.).

Draft media pitches for clients. Create briefings for media contacts. Draft media reports to send to clients. Monitor, receive and clip press coverage. Employ CisionPoint technology to search for contacts and build media lists. Monitor success of initiatives in both traditional and social media. Draft weekly highlights to send to the clients. Assist with administrative duties. Create social media reports for clients.

Assist with daily media monitoring, media list creation and maintenance, press release distribution, and administrative duties. Oversee ESPN International and ESPN Deportes press release blog. Prepare bilingual content for the ESPN corporate and employee blogs. Assist in social media efforts for the department. Handle travel requests, travel/event itineraries and coordinate with vendors for special events for ESPN Deportes and ESPN International.

Assisted with the preparation of the first annual Diverse Business Partners Summit. Managed social media accounts for the department. Conducted market research to find information about diversity spending in MLB clubs.

Conducted detailed study of supply chain parameters to calculate new criteria for best and worst selling product coverage patterns. Analyzed weekly sales for new products against inventory targets, distribution and forecasts.

Directly assisted the VP of Merchandising in preparing collection items, creating merchandising plans, creating and updating price reports, and creating market analysis.

Assisted with event execution and the merchandising teams. Compiled budget reports, research venues for event production, and on-site event execution.

Assisted the department with account orders, prepared training and events material, assisted account executives and updated merchandise stock. Maintained sample closet and collaborated in company events.

Managed samples, assisted the department with market preparation, checked wholesale account orders. Updated and assisted account executives at local trunk shows.

Assisted the marketing department in distribution, event planning, and ad sales. Organized seating charts, contacted advertisers, created distribution lists.