Sofia Sadiq Email & Phone Number

• Managing the product for an early-stage FinTech startup, Portfolio, focused on enabling users to trade shares in a Portfolio REIT via a mobile app with an AUM of 8 million
• Planned and managed transition of a 15-person outsourced development team to a 10-person in-house team.
• Lead project to optimise app onboarding flow and introduce Face ID login. Interacted with stakeholders to provide updates on any changes in the roadmap and actively involved them in crucial decision-making processes.

London, England, United Kingdom

• Worked across the three product verticals at Fitmate Coach, a HealthTech company offering mobile-based health coaching services to both direct consumers and businesses in the US. These services help clients enhance.
• Implemented research and analytics project to identify improvement opportunities, increasing conversion by 32%.
• Launched app and web features through the product life cycle, including an interactive progress tracker and a time tracking tool, which resulted in a 20% increase in user satisfaction.
• Led projects to improve the app referral scheme, personalise the programme interactions using AI, and A/B test the acquisition funnel to understand reasons for churn, resulting in a 46% increase in engagement.
• Managed the recruitment process from discovery to hire, performing 9 quarterly pay and performance reviews.

London, England, United Kingdom

• Performed cohort analysis to successfully identify the target audience, which influenced the Google AdWords campaign to drive down CAC by 30%.
• Lead project to expand the app resource library and introduce an app referral feature (Refer A Friend), which led to a 27% increase in trial to paid conversion.

London, England Metropolitan Area

• Collaborated with marketing and sales team to ensure that commercial priorities were met including B2B partnership launches (with Holland & Barrett, Sweatcoin, Healthkick, and more).

United Kingdom

Bachelor'S Degree, Mathematics With Spanish, 1St

Bachelor'S Degree, Mathematics

Undertook university mathematics exams while carrying out a Year Abroad Research Project focused on the personal and academic alterations.