Sofia Salvatierra Vilanova Email & Phone Number

Buenos Aires, Argentina.

◆Strategic Planning & Implementation: Developed and executed the annual communication and marketing plan, employing strategic thinking to drive organizational goals and achieve desired outcomes.◆ Content Management: Demonstrated expertise in writing and monitoring both editorial content and visual communications, ensuring consistency, quality, and engaging messaging across multiple communication channels.◆ Stakeholder Collaboration: Collaborated with internal stakeholders, providing expert advice and support, fostering strong working relationships, and aligning communication efforts with organizational objectives.◆ Social Media Coordination: Successfully coordinated institutional social networks, managing content creation and engagement strategies to enhance brand visibility and engagement.◆ Copywriting: Exhibited strong copywriting skills, crafting persuasive and compelling messaging that resonated with target audiences and supported communication goals.◆ Issues Management and Reporting: Demonstrated proficiency in managing communication issues and crisis situations, effectively resolving challenges, and providing comprehensive reporting and analysis.◆ Events: Executed successful events, ensuring meticulous planning, coordination, and implementation, while adhering to established protocols and delivering exceptional attendee experiences.

◆Key Connection Point: Acted as the primary liaison between the agency and the client, ensuring seamless communication and maintaining strong relationships◆In-depth client understanding: Strategically evaluated each client's culture, needs, target audience, and projects to provide comprehensive briefings for effective communication and successful outcomes.◆Strategy & Campaign Planning: Worked closely with clients and the team to develop impactful communication strategies and meticulously craft detailed campaign plans.◆Team Management: Established guidelines and work goals for team members, while proactively communicating new processes, procedures, and work methodologies being implemented◆Leadership: Regularly led team meetings and informal gatherings to foster closeness and a sense of belonging among team members.Provided consistent feedback to team members, identifying their training and development needs to support their growth.

◆ Marketing Development and Planning: Spearheaded marketing efforts encompassing internal, external, and brand communications, devising strategic plans to drive brand visibility and engagement. ◆ Branding: Led the company's brand image initiatives, ensuring adherence to brand guidelines across all communication channels and organization areas, resulting in consistent and cohesive brand messaging and experience. ◆ Content Creation: Created compelling and impactful content for various platforms, including web, and social media, aligning with brand guidelines and marketing objectives. ◆ Agency Coordination: Effectively coordinated with press and social media agencies, leveraging their expertise to amplify brand messaging and optimize online presence. ◆ Institutional Relations: Assisted line management in cultivating institutional relationships and coordinating events, contributing to successful engagement and promoting the organization's interests. ◆ Budget Management: Demonstrated adeptness in managing budgets for marketing and communication initiatives, optimizing resource allocation, and delivering cost-effective outcomes.

Buenos Aires

◆ Team Coordination: coordinated and managed a team of PR assistants, ensuring smooth workflow and efficient communication within the team. ◆ Content: Developed various communication materials, including press releases, key messages, Q&A documents, bios, and briefs, maintaining a consistent and compelling brand voice. ◆ Media:Assisted in managing media interviews, coordinating logistics, and providing support to executives and spokespersons during media interactions. ◆ Reporting:Prepared comprehensive management and results reports, offering insights and recommendations for optimizing PR strategies and tactics. ◆ PR: Controlled and monitored end-to-end PR actions, ensuring adherence to timelines, and budgetary constraints, and establishing communication goals. -- Clients: Epson Argentina, Infor, Rappi, San Miguel and Tiendanube.

Buenos Aires, Argentina

◆Planning and strategy: Assisted in creating and implementing the studio's annual marketing plan, providing support to ensure its successful execution. ◆Comms 360°: Managed social networks, website, and institutional image, optimizing their effectiveness to enhance brand visibility and engagement. ◆Content: Developed and edited institutional, press content, and marketing materials ensuring high-quality and impactful messaging and successful marketing campaigns. ◆Organization: Provided executive assistance to the firm's partners, offering administrative and organizational support, and travel support.

Bachelor'S Degree, Public And Institutional Relations

Humanidades Y Ciencias Sociales