Sofía Sánchez Email & Phone Number

• Achieved 79% growth in gross sales for pre-season 2021 vs. 2019 (pre-pandemic comparison) by transforming the CPFR replenishment strategy and creating a process that aligned Walmart’s demand to Mattel’s available.
• Headed peak season sales process including communication with customer, inventory selection, product allocation, purchase order processing, and operational management (both internal and client-facing). Played key role.
• Guided… Show more
• Guided an eight-person team, empowering team members to lead projects according to business needs and to seek more collaboration with Walmart buyers.
• Negotiated payment exceptions of fill rate penalty fees, saving a significant amount for Mattel.
• Successfully managed budget, carefully avoiding overspending.

Ciudad De Mexico

• Fully responsible of La Comer account (self-service stores) where I developed the commercial strategy for 2021.
• La Comer strategy comprised of gross sales, sell-through forecast, profit margin, portfolio selection, discounts budget, discount periods, and markdowns for obsolete products.
• Acted as Key Account Manager (July 2020 – December 2020) for Juguetibici and Hamleys (toy stores), while still fulfilling my responsibilities for another account.
• Achieved gross sales 7% above… Show more
• Achieved gross sales 7% above the 2020 target for Juguetibici by identifying the areas of opportunity of store inventory in preparation for peak season.
• Grew Hamleys gross sales by 15% and sell-out by 22% in 2020 by establishing the presence of core brands and introducing a higher price point portfolio.

Mexico City Area, Mexico

• Performed sales and inventory analysis by brand, store and SKU for several decision-making processes such as: sell-in, budget management, retail discounts, and allocation of POP materials.
• Operated ecommerce business for Hamleys and Grupo DSW.
• Automated monthly allocation of items by store (~700 SKUs, ~200 stores).

Mexico City Area, Mexico

• Responsible for the analysis and development of scorecards to track internal business KPIs of initiatives and the base portfolio of the Southern Region (volume, transactions, revenue).
• Extracted information from the Nielsen database in order to track market share and operational execution at the point of purchase (promotions, distribution, and cold inventory). Results were presented monthly at an.
• Project leader… Show more
• Project leader and automation leader of main reports that aided in agile decision-making processes in favor of the Southern Region business. Show less

Querétaro Area, Mexico

• Implementation of sequencing system, kanban, and warehouse arrangement. Total estimated monthly savings of $4,000 USD.
• Reduction of rework, overtime, and line shutdowns through the successful development and implementation of quality and inventories registries of finished products.

Mexico City Area, Mexico

• On-campus publicity of the online platform, student and tutor recruitment.
• Math and English tutor for Middle School Students (2014-2016).