Sofía Sánchez

Sofía Sánchez Email and Phone Number

Key Account Representative at Mattel, Inc.
Sofía Sánchez's Location
San Francisco Bay Area, United States
About Sofía Sánchez

Sofía Sánchez is a Key Account Representative at Mattel, Inc..

Sofía Sánchez's Current Company Details

Key Account Representative at Mattel, Inc.
Sofía Sánchez Work Experience Details
  • Mattel, Inc.
    Key Account Representative
    Mattel, Inc. Apr 2021 - Apr 2022
    • Achieved 79% growth in gross sales for pre-season 2021 vs. 2019 (pre-pandemic comparison) by transforming the CPFR replenishment strategy and creating a process that aligned Walmart’s demand to Mattel’s available inventory.• Headed peak season sales process including communication with customer, inventory selection, product allocation, purchase order processing, and operational management (both internal and client-facing). Played key role in winning Supplier of the Year award.• Guided… Show more • Achieved 79% growth in gross sales for pre-season 2021 vs. 2019 (pre-pandemic comparison) by transforming the CPFR replenishment strategy and creating a process that aligned Walmart’s demand to Mattel’s available inventory.• Headed peak season sales process including communication with customer, inventory selection, product allocation, purchase order processing, and operational management (both internal and client-facing). Played key role in winning Supplier of the Year award.• Guided an eight-person team, empowering team members to lead projects according to business needs and to seek more collaboration with Walmart buyers.• Negotiated payment exceptions of fill rate penalty fees, saving a significant amount for Mattel.• Successfully managed budget, carefully avoiding overspending.• Coordinated the selection process of the 2022 replenishment portfolio and forecasted its demand. Show less
  • Mattel, Inc.
    Sales Representative
    Mattel, Inc. Sep 2019 - Mar 2021
    Ciudad De Mexico
    • Fully responsible of La Comer account (self-service stores) where I developed the commercial strategy for 2021.• La Comer strategy comprised of gross sales, sell-through forecast, profit margin, portfolio selection, discounts budget, discount periods, and markdowns for obsolete products.• Acted as Key Account Manager (July 2020 – December 2020) for Juguetibici and Hamleys (toy stores), while still fulfilling my responsibilities for another account.• Achieved gross sales 7% above… Show more • Fully responsible of La Comer account (self-service stores) where I developed the commercial strategy for 2021.• La Comer strategy comprised of gross sales, sell-through forecast, profit margin, portfolio selection, discounts budget, discount periods, and markdowns for obsolete products.• Acted as Key Account Manager (July 2020 – December 2020) for Juguetibici and Hamleys (toy stores), while still fulfilling my responsibilities for another account.• Achieved gross sales 7% above the 2020 target for Juguetibici by identifying the areas of opportunity of store inventory in preparation for peak season.• Grew Hamleys gross sales by 15% and sell-out by 22% in 2020 by establishing the presence of core brands and introducing a higher price point portfolio.• Managed and rigorously tracked budget spending for all budget types in my accounts.• Developed and ensured execution of commercial strategy for Juguetibici, Grupo DSW (self-service stores) and Hamleys by collaborating with several functional areas and maintaining a positive customer relationship. Show less
  • Mattel, Inc.
    Sales Analyst
    Mattel, Inc. Oct 2018 - Aug 2019
    Mexico City Area, Mexico
    • Performed sales and inventory analysis by brand, store and SKU for several decision-making processes such as: sell-in, budget management, retail discounts, and allocation of POP materials.• Operated ecommerce business for Hamleys and Grupo DSW.• Automated monthly allocation of items by store (~700 SKUs, ~200 stores).
  • The Coca-Cola Company
    Market Development And Sales And Operations Planning Intern
    The Coca-Cola Company Jan 2017 - Jun 2018
    Mexico City Area, Mexico
    • Responsible for the analysis and development of scorecards to track internal business KPIs of initiatives and the base portfolio of the Southern Region (volume, transactions, revenue).• Extracted information from the Nielsen database in order to track market share and operational execution at the point of purchase (promotions, distribution, and cold inventory). Results were presented monthly at an operations meeting with the purpose of identifying market opportunities.• Project leader… Show more • Responsible for the analysis and development of scorecards to track internal business KPIs of initiatives and the base portfolio of the Southern Region (volume, transactions, revenue).• Extracted information from the Nielsen database in order to track market share and operational execution at the point of purchase (promotions, distribution, and cold inventory). Results were presented monthly at an operations meeting with the purpose of identifying market opportunities.• Project leader and automation leader of main reports that aided in agile decision-making processes in favor of the Southern Region business. Show less
  • Bohn De Mexico
    Consulting Intern
    Bohn De Mexico Jan 2016 - May 2016
    Querétaro Area, Mexico
    • Implementation of sequencing system, kanban, and warehouse arrangement. Total estimated monthly savings of $4,000 USD.• Reduction of rework, overtime, and line shutdowns through the successful development and implementation of quality and inventories registries of finished products.
  • Geekly
    Campus Representative
    Geekly Jun 2015 - Dec 2015
    Mexico City Area, Mexico
    • On-campus publicity of the online platform, student and tutor recruitment.• Math and English tutor for Middle School Students (2014-2016).

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Sofía Sánchez's current role is Key Account Representative at Mattel, Inc..

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