Sofia Schnell Email & Phone Number

Stockholm, Sverige

SEM Lead & Digital Campaign Manager SE

Uppsala, Sverige

When starting as a SEM Manager at Etraveli in 2011, I was managing 18 different accounts in the Nordic countries. Since then Etraveli has been on an international expansion journey and are now operating in 46 countries all over the globe. That comes with challenges and new opportunities. It’s has been a fantastic learning period.I contribute to the company by working with KPI's and performance goals, optimizing and analyzing in a fast developing industry. SEM as a marketing tool and the flight industry is in constant change so understanding all new products for new opportunities is part pf the job. Much of my work have also included work around conversion paths, behavior, customer journey, social media, creating landing pages, attribution and competition to be able to work out new tactics/ strategies. Since I’ve been working for quite some time with Digital Marketing it has also created a foundation and understanding for SEO on a good level, remarketing and SEM auto bidding.

Uppsala, Sweden

At this start up digital media agency I managed the data result of purchased digital media. My job was mainly to manage web data, write reports, working closely with selling project leaders, joining meetings and presentations. It gave me a good understanding on how different digital marketing channels are performing such as SEO, SEM, online catalogues, niched media, blogs, social media.

Stockholm, Sweden

As a senior analyst at MediaCom my responsibility was to understand and present their total media performance. This included all media channels, both traditional and digital media. I worked closely with clients such as; Audi, Skoda, partly SAS, Cloetta etc. Reporting, presentation and analyzing different data with a range of information gathering methods and models was a big part of the job.

Stockholm, Sweden

This free local newspaper distributes 32 different editions all over Stockholm. They put a lot of effort in localizing news to keep high level of relevance to readers and media buyers. It was made from market research adding target group analyze to support a big sales department and getting information on readers opinions. I gathered, analyzed data, reported and spent quite a lot of time joining meetings to present and discuss.

Stockholm, Sweden

FLT (as it was called back then) is an advertising company that mediated marketing solutions for 70 local newspapers to media agencies and larger companies. Bigger players who wanted national reach with their marketing budget is offered ad packages of all sort. Instead of contacting each local newspaper this company offered a much more simplified way to outreach.As a market analyst I supported the sales staff with relevant data, reporting and presentations.

Stockholm, Sweden

Planned, performed, analyzed and presented market research for clients. Brand and ad tracking , focus groups etc. was one of many different things I managed.

Gothenburg, Sweden

A temporary job where I acted as the link between research companies and supported sales department with research to add sales.

As a project leader at Kullman & Strid I managed quantitative and quantitative market research. That included preparing postal polls and telephone interviews. I also analyzed and reported results. This gave me a great foundation and knowledge in research methods, presentation and analyze.

Digital Analys Kortkurs 60 P, Vg

Fil Kand, Media Och Kommunikationsvetenskap

Statsvetenskap A -B

Music Science Uppsala University

Peace Studies And Conflict Resolution

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