Sofia Stromberg

Sofia Stromberg Email and Phone Number

Sr. Director, Market Insights - DIRECTV @ DIRECTV
el segundo, california, united states
Sofia Stromberg's Location
Los Angeles Metropolitan Area, United States
Sofia Stromberg's Contact Details
About Sofia Stromberg

Empathy is a powerful tool in business. I have found that taking an empathetic approach to my work has positioned me as a valuable leader and an impactful Consumer Insights researcher. As my experience diversified from small, entrepreneurial firms to large vendor and client-side organizations, I have applied this tool to contextualize insights driving action across a wide variety of clients and working teams.My career has centered around the market research world, which has enabled me to recognize the importance of reports and deliverables. With this, I find that my experiences have shaped the network around me and my ability to create impact. I actively seek out ways to bring together diverse thoughts and expertise to amplify insights. Taking various data sets and perspectives and consolidating them into a streamlined narrative has proved highly valuable to critical leaders.Through this approach, I am regularly regarded as a go-to connector for research partners, executives, and clients, consulting with them on strategic initiatives and big decisions. Playing a connecting role has positioned me as a sought-after, trusted thought partner for senior leadership.I’m always looking for ways to infuse creativity and collaboration in my day-to-day. This mindset has led me to spearhead efforts beyond my traditional roles, whether introducing ways to break down siloes, innovate research methods, encourage and develop my direct reports, or share knowledge through conference platforms. I also position myself as a resource to brainstorm solutions to problems and challenges that arise, whether on my team or across the organization.In the end, my passions and experience position me beyond the researcher role and into a battle-tested team leader and strategic partner.Specialties: Market Research | Quantitative Research | Qualitative Research| Leadership | Team Management | Strategic Insights | Communication | Data Analysis & Storytelling | Project Management | SPSS, Tableau, Survey Reporter

Sofia Stromberg's Current Company Details
DIRECTV

Directv

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Sr. Director, Market Insights - DIRECTV
el segundo, california, united states
Website:
directv.com
Employees:
11063
Sofia Stromberg Work Experience Details
  • Directv
    Sr. Director, Market Research & Analysis
    Directv Sep 2021 - Present
    Los Angeles, California, United States
  • At&T
    Director, Market Research & Analysis
    At&T Jun 2021 - Aug 2021
    Los Angeles, California, United States
  • At&T
    Lead Market Research & Analysis Manager
    At&T Sep 2018 - Jun 2021
    Greater Los Angeles Area
    Provide consultation on a broad spectrum of initiatives to senior leadership across Mobility, Broadband, and Video businesses representing around 6.6M new and 9.4M churning national customers yearly. Utilizes relevant, succinct, and timely insights highlighting areas of opportunity, pain points, and solutions to support business needs. Manages team of analysts and project managers to certify research is performed with the highest quality by challenging recommendations and validating results.
  • Vital Findings - Research That Inspires
    Senior Manager
    Vital Findings - Research That Inspires Aug 2017 - Aug 2018
    Greater Los Angeles Area
    Team leader for boutique research firm who cultivated creative custom research using innovative, solutions-oriented techniques, tailored to the unique context of each client and industry. Created impactful and digestible stories utilizing design thinking, quantitative and qualitative data, and industry trends. Managed team of 5 direct reports, focusing on identifying and empowering unique skillsets while guiding problem-solving techniques for project and management issue resolution, along with mentored peers and other team members.
  • Vital Findings
    Manager, Research & Design
    Vital Findings Jun 2016 - Jul 2017
    Greater Los Angeles Area
  • Millward Brown
    Senior Business Analyst
    Millward Brown May 2014 - Jun 2016
    Washington D.C. Metro Area
    Account lead on major clients providing research insights across Communication and Brand Health tracking, copy testing, and custom projects. Worked with clients across financial services, consumer products, services, entertainment, and resorts categories, among others. Managed direct reports and team members, coaching them on research best practices, encouraging development via a growth mindset, and mentoring through study challenges.
  • Ipsos Asi
    Research Manager
    Ipsos Asi Jun 2012 - Apr 2014
    Norwalk, Ct
    Managed client relationship and full study progression for big idea, brand positioning, messaging, and copy testing research using quantitative and qualitative techniques across Pharmaceutical, Consumer Product, Services, and Product Durables. Accountable for client relationship management, mentoring/training of new associates, study design, analysis, report creation, and presentation delivery.
  • Ipsos Asi
    Client Service Associate
    Ipsos Asi Apr 2011 - Jun 2012
    Norwalk, Ct
    Assisted client service team with the management of accounts across pharmaceuticals, consumer products, and services. Responsibilities included proposal creation, communicating with internal departments on client specific details, and aiding in data interpretation and analysis.

Sofia Stromberg Skills

Advertising Research Survey Design Marketing Research Quantitative Research Market Research Survey Research Consumer Behaviour Questionnaire Design Focus Groups Online Research Customer Insight Analytics Data Analysis

Sofia Stromberg Education Details

Frequently Asked Questions about Sofia Stromberg

What company does Sofia Stromberg work for?

Sofia Stromberg works for Directv

What is Sofia Stromberg's role at the current company?

Sofia Stromberg's current role is Sr. Director, Market Insights - DIRECTV.

What is Sofia Stromberg's email address?

Sofia Stromberg's email address is ki****@****ail.com

What schools did Sofia Stromberg attend?

Sofia Stromberg attended University Of Connecticut, Universidad De Granada.

What skills is Sofia Stromberg known for?

Sofia Stromberg has skills like Advertising Research, Survey Design, Marketing Research, Quantitative Research, Market Research, Survey Research, Consumer Behaviour, Questionnaire Design, Focus Groups, Online Research, Customer Insight, Analytics.

Who are Sofia Stromberg's colleagues?

Sofia Stromberg's colleagues are Daniel Bejar, Maria Laubach, Gabriel Armonta, Joanna Rohde, Daniel Guerrero, Adriana Ponciolo, Olson, Tim.

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