Motatos is a sustainable and affordable food e‑commerce scaleup in the impact-sector, founded in Sweden in 2014 in response to the global issue of food waste, backed by well-known owners such as Northzone, Gullspång, SEB and Norrsken. Approximately one-third of food produced for human consumption is lost or wasted globally, according to the Food and Agriculture Organization of the United Nations (FAO). Motatos allows consumers to purchase food, grocery, and general household items which would otherwise risk being thrown away by FMCG producers. Factors such as overproduction, incorrect packaging, seasonal trends, and short expiry dates all contribute to a surplus of items which cannot be sold in time. Motatos saves these products, selling them at low-cost to consumers online, and delivering directly to customers’ doorsteps. Since founding, Motatos has raised around 120 MEUR in capital, successfully launched onto six markets and saved over 60,000 tonnes of food and consumer products. As the company's first ever CMO I lead the global marketing strategy across all levers such as brand & creative, PR & communications, CRM, customer service and performance marketing. Highlights include:-Built the marketing team from 2 FTEs to 15 plus strong local marketing teams-Successfully planned and implemented insourcing strategy of key marketing functions such asperformance marketing & brand development.-Established new brand strategy & platform which, together with strong advertising strategies & campaigns, have led to increases between 30‑100% in brand awareness, consideration & recall across markets (which in turn supported targets for cost optimization)-Launched the brand in 4 markets with more than satisfying sales & brand traction.-Driving the impact‑agenda across company; developing metrics to track customers CO2 savings and in last years, Matsmart placed amongst top 5 in Sustainable Brand Index.

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