Sofia Teles Da Silva Email & Phone Number

United Kingdom

London Area, United Kingdom

Develop a strategic plan for Vagaro's successful market entry and potential stabilization within the UEA market.Project Overview:This industry-based consultancy project enabled me to apply my knowledge and skills to a real-world consulting challenge, enhancing my professional and practical marketing management capabilities.Key Responsibilities:- Conducted comprehensive market analysis to identify key trends, consumer behaviour, and the competitive landscape in the UAE… Show more Develop a strategic plan for Vagaro's successful market entry and potential stabilization within the UEA market.Project Overview:This industry-based consultancy project enabled me to apply my knowledge and skills to a real-world consulting challenge, enhancing my professional and practical marketing management capabilities.Key Responsibilities:- Conducted comprehensive market analysis to identify key trends, consumer behaviour, and the competitive landscape in the UAE, leveraging independent work and case-based research.- Formulated strategic marketing and advertising plans tailored to the unique dynamics of the UAE market, applying frameworks and theories.- Developed evidence-based strategies to enhance Vagaro's brand presence and proposed methods for effective market penetration in the region.- Designed potential marketing campaigns, ensuring they aligned with the company's objectives and market conditions.- Coordinated with cross-functional teams and local partners to gather insights and ensure the feasibility of proposed strategies.- Proposed methodologies for monitoring and analyzing the performance of marketing initiatives to optimize results and achieve KPIs.- Provided expert consultancy on market dynamics, helping Vagaro understand the requirements for establishing a robust foothold in the UAE. Show less

Lisbon, Portugal

- Developed and executed visual merchandising strategies that led to a 28% increase in fashion sales and a 37% growth in gourmet categories, overseeing brand storytelling and in-store displays for womenswear, menswear, kids, and gourmet departments.- Managed end-to-end marketing campaigns across multiple channels, including in-store promotions, digital marketing, and event sponsorships, resulting in a 15% increase in foot traffic.- Worked closely with sales teams to strengthen… Show more - Developed and executed visual merchandising strategies that led to a 28% increase in fashion sales and a 37% growth in gourmet categories, overseeing brand storytelling and in-store displays for womenswear, menswear, kids, and gourmet departments.- Managed end-to-end marketing campaigns across multiple channels, including in-store promotions, digital marketing, and event sponsorships, resulting in a 15% increase in foot traffic.- Worked closely with sales teams to strengthen relationships with key accounts, driving a 20% uplift in seasonal sales through targeted marketing initiatives.- Led a project to reduce the environmental impact of merchandising materials by 6% by reusing them in other events and campaigns and created a cooperation circuit between department floors to give a new purpose to fixtures with company sustainability goals.- Implemented customer feedback loops and analytics tools to understand consumer behaviour better, enhancing marketing campaigns' effectiveness and improving customer satisfaction by 18%.- Oversaw a marketing budget for specific events (Christmas, Summer Campaigns and Events, ex: Book Fair and Back-to-School Fair) to ensure all campaigns were delivered on time and within budget while maximising return on investment (ROI).- Planned and executed visual concepts for Christmas, Seasonal period (summer/ beachwear, winter, spring and autumn), Back to School, Sales and New collection window displays. Show less

Lisbon, Portugal

- Tailored product promotions to specific consumer types using current trends and designers, enhancing product appeal and customer engagement, contributing to a 12% increase in sales. - Analysed sales rankings at both store and country levels to optimise merchandise promotion and integrated product feedback and competitor analysis, leading to a 15% improvement in product positioning. - Monitored daily product replenishment and selling status of top-ranking stock items, improving stock… Show more - Tailored product promotions to specific consumer types using current trends and designers, enhancing product appeal and customer engagement, contributing to a 12% increase in sales. - Analysed sales rankings at both store and country levels to optimise merchandise promotion and integrated product feedback and competitor analysis, leading to a 15% improvement in product positioning. - Monitored daily product replenishment and selling status of top-ranking stock items, improving stock turnover rate by 18%. - Designed and executed merchandise setup plans for sales seasons, resulting in a 22% increase in seasonal sales. - Prepared and reorganised store layouts for each new delivery and developed new floor plans to accommodate new collections, contributing to a 20% increase in customer satisfaction and repeat visits. Show less

Portugal

Lisbon, Portugal

- Identified consumer needs and provided actionable feedback to the team leader.- Ensured the store adhered to brand standards and guidelines, creating a consistent and enjoyable shopping experience.- Maintained high standards for window displays, including mannequin dressing, lighting, cleanliness, steaming, and price communication.- Created and enhanced window display attractiveness that reflected brand identity, resulting in a 12% increase in window conversion rates.-… Show more - Identified consumer needs and provided actionable feedback to the team leader.- Ensured the store adhered to brand standards and guidelines, creating a consistent and enjoyable shopping experience.- Maintained high standards for window displays, including mannequin dressing, lighting, cleanliness, steaming, and price communication.- Created and enhanced window display attractiveness that reflected brand identity, resulting in a 12% increase in window conversion rates.- Developed and executed layout plans based on clients' planogram requests, retailer stock availability, and sales report analysis.- Improved sales floor efficiency, contributing to a 20% increase in product turnover.- Successfully handled unexpected challenges, maintaining high display standards and operational efficiency. Show less

Lisbon, Portugal

Lisbon, Portugal

Research and create a portfolio of ideas, a mood board, and a concept board.Design a functional space according to spaces and customer necessities and goals. Manage a budget by setting priorities.Responsible for sourcing products and materials that align with the design specifications.

Alentejo, Portugal

Project and execute the implementation of a sustainable plantationOrganise and distribute the plantation in an efficient and professional direction.Schedule and manage the budget, the working team and the growing calendar.

London, United Kingdom

Working directly with stylist assistants of several fashion magazines.Efficient running of sample coordination & showroom visuals. Working directly with influencers for PR and marketing strategies.Monitoring daily coverage to be presented to the Milan office.

Epsom, Surrey, Reino Unido

Student Union Responsible for organizing clubs and societies Create and manage events Negotiation skills / written communication Managing budget

Epsom

Teamwork / Social approachable Strong presentation skills / verbal communication Developed leadership skills/time management

Epsom, Surrey, Reino Unido

Epsom, Surrey, Reino Unido

London, Londres, Reino Unido

Fashion GPS knowledge and efficient running of sample coordination showroom. Monitor daily coverage/collate and scan relevant press coverage and archive and update the press library.Assist with daily send-outs and returns/identifying overdue samples.Assist stylists or magazines with looks and on-shoots.

Fulham

Improvement in social media - Instagram. Implementing the brand in new e-commerce platforms - Harvey Nichols.

Master Of Science - Ms, International Marketing And Consumer Psychology, Distinction - (First)

Activities and Societies: Psychology Society Specializing in B2C marketing with a critical orientation in consumer behaviour, psychology.

Bachelor Of Arts (Hons)- Ba, Fashion Management And Marketing, Distinction - (First)

High focus on the business side of the fashion industry with vast exposure on PR, Marketing and Management, Branding and Visual.

Visual Merchandising & Design

To learn and practice, through practical work, the specific application of the principles and concepts of Visual Merchandising and Window.

Interior Design

Learning of the technical and scientific methods and knowledge with artistic, creative and cultural thinking. From construction.