Sofia Troshina Email & Phone Number

San Francisco, Ca, Us

Los Angeles Metropolitan Area

Rochester, New York, United States

Rochester, New York Metropolitan Area

Rochester, Ny

𝘚𝘵𝘶𝘥𝘦𝘯𝘵-𝘭𝘦𝘥 𝘱𝘳𝘰-𝘣𝘰𝘯𝘰 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘪𝘯𝘨 𝘨𝘳𝘰𝘶𝘱 𝘴𝘰𝘭𝘷𝘪𝘯𝘨 𝘤𝘰𝘮𝘱𝘭𝘦𝘹 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘵𝘩𝘦 𝘎𝘳𝘦𝘢𝘵𝘦𝘳 𝘙𝘰𝘤𝘩𝘦𝘴𝘵𝘦𝘳 𝘈𝘳𝘦𝘢.• Managed agile 5-person team on focused branding project for alpha-stage AI-based startup to increase beta testers, maintaining budget, high client satisfaction, and team ownership.• Crafted new positioning, messaging, and content strategy for beta product launch based on actionable customer research, while adapting to dynamic startup deadlines.

𝘞𝘰𝘳𝘬-𝘣𝘢𝘴𝘦𝘥 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴 𝘧𝘰𝘳 𝘴𝘵𝘶𝘥𝘦𝘯𝘵𝘴 𝘸𝘪𝘵𝘩 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘵𝘰 𝘢𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘦 𝘵𝘩𝘦𝘪𝘳 𝘴𝘰𝘤𝘪𝘢𝘭 𝘪𝘮𝘱𝘢𝘤𝘵 𝘪𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦𝘴.My project focused on diving deeper into the HUGO brand to help it elevate its Gen Z-focused marketing strategy.• Uncovered 3 insights to fortify HUGO’s brand strategy through understanding Gen Z's brand sentiment; analyzed interviews with 10 Gen Z individuals and synthesized findings from a survey of 30+ participants• Devised competitive analysis for HUGO, pinpointed primary competitor, identified market gaps, crafted differentiation strategy, suggesting distinct brand position to capture Gen Z market

Rochester, New York, United States

𝘐𝘯𝘵𝘦𝘳𝘥𝘪𝘴𝘤𝘪𝘱𝘭𝘪𝘯𝘢𝘳𝘺 𝘤𝘦𝘯𝘵𝘦𝘳 𝘵𝘩𝘢𝘵 𝘦𝘥𝘶𝘤𝘢𝘵𝘦𝘴 𝘵𝘩𝘦 𝘜𝘰𝘧𝘙 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘰𝘯 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘪𝘯𝘨 𝘢𝘯𝘥 𝘢𝘱𝘱𝘭𝘺𝘪𝘯𝘨 𝘢𝘯 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘪𝘢𝘭 𝘮𝘪𝘯𝘥𝘴𝘦𝘵.Diverse responsibilities from owning the weekly newsletters in MailChimp, creating event and promotional graphics in Canva, social media campaigns and strategy, interviews, and organizational tasks.• Led creation of 3 high-engagement content sections on Instagram by analyzing page data and benchmarking against competitors; aimed to boost engagement, resulting in 15% increase in two months• Designed automated student task management database system on Notion to overcome challenges of team transparency and miscommunication; boosted student output by 50%• Introduced automations to Airtable content database based on content stage, aiming to streamline content creation; minimized communication overhead, reducing start-to-finish content process in half

Rochester, New York, United States

𝘋𝘪𝘷𝘦𝘳𝘴𝘦 𝘢𝘯𝘥 𝘪𝘯𝘤𝘭𝘶𝘴𝘪𝘷𝘦 𝘴𝘵𝘶𝘥𝘦𝘯𝘵-𝘭𝘦𝘥 𝘥𝘢𝘯𝘤𝘦 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘨𝘳𝘰𝘶𝘱 𝘰𝘯 𝘵𝘩𝘦 𝘜𝘯𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺 𝘰𝘧 𝘙𝘰𝘤𝘩𝘦𝘴𝘵𝘦𝘳 𝘤𝘢𝘮𝘱𝘶𝘴.Part of the RICE Crew for 4 years, I was elected as a Captain 2 years in a row, leading the cross-functional collaboration of 2 key teams, managing processes, leading team vision, and communicating with stakeholders.• Led board of 7 in overhauling organizational structure and branding post-COVID by introducing project management system in Notion to streamline projects; drove 300% rise in active membership within 2 years• Orchestrated cross-functional collaboration among four teams to execute annual showcase; leveraged iterative planning over 6 months, resulting in 250% year-over-year surge in attendance• Devised two-way ranking system to address showcase slot limitations: optimized dance allocations using dancer preferences and instructor rankings, achieving 95% dancer inclusion rate in final showcase

Rochester, New York, United States

Rochester, New York Metropolitan Area

𝘕𝘰𝘵-𝘧𝘰𝘳-𝘱𝘳𝘰𝘧𝘪𝘵 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘤𝘰𝘮𝘮𝘪𝘵𝘵𝘦𝘥 𝘵𝘰 𝘢𝘵𝘵𝘳𝘢𝘤𝘵𝘪𝘯𝘨 𝘯𝘦𝘸 𝘤𝘢𝘱𝘪𝘵𝘢𝘭 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘳𝘦𝘨𝘪𝘰𝘯.Worked under the CMO to help reach key stakeholders by crafting social media posts, writing case studies, optimizing website and ad effectiveness, and assisting in events.• Analyzed data from 200 posts using LinkedIn analytics and word-cloud for key engagement drivers; leveraged insights to craft 50+ optimized posts and had 20% rank in year's highest-engagement posts• Led daily content creation, including social media, case studies, and graphics to enhance regional awareness

Rochester, New York, United States

Rochester, New York Metropolitan Area

Rochester, New York Metropolitan Area

Rochester, New York Metropolitan Area

Moscow, Moscow City, Russia

Moscow, Moscow City, Russia

Master Of Science - Ms, Marketing Analytics

Activities and Societies: Meliora Fellow (full-tuition merit-based scholarship awarded to one individual per class); Simon Product.

Bachelor'S Degree, B.S. Business, Marketing, 3.88

Activities and Societies: Dean's Scholar; Elected Student Senator; Ain Center Student Program Assistant; RICE Crew Captain; Administration.

Pma Scholar Program, Product Marketing

Selected as one of the 25 global scholars for the January 2023 Product Marketing Alliance Scholar Program Intake. In this program, I came.

High School Diploma, 3.93

Activities and Societies: 'Outstanding Achievement in Studies' medalist, School Council

Exchange Year, 3.83

Activities and Societies: Certification of Recognition for Outstanding Achievement in Design and Computer Science Participated.