• Pulled and analyzed weekly reports for campaign loyalty metrics dashboards, ensuring accurate and actionable data for performance-driven decision-making.• Developed and optimized a nurture to win-back campaign to re-engage lapsing guests and increase visit frequency, targeting 3.4 million new members annually and projecting over 103.5k re-engaged members in the first year.• Conducted extensive research on international loyalty programs to understand best practices and innovative approaches, applying these insights to improve our own loyalty program offerings.• Presented research and findings, including pitching the nurture to win-back journey to the team, demonstrating strategic thinking and effective communication skills.• Conducted comprehensive market research on core equities to develop a strategy for optimizing the digital experience.

• Conducted dynamic yoga flow classes for groups over 20 students, prioritizing an inclusive atmosphere that catered to all skill levels.• Demonstrated leadership and communication skills to guide participants through sequences and flows.

• Engaged in daily account activities and introduction to agency-client relations.• Utilized Sprout Social for social media post scheduling and monthly reporting, ensuring timely and data-driven content delivery.• Leveraged platforms like Canva for video and graphic creation, enhancing client branding and visual appeal. Introduced brand kits through this platform into accounts, streamlining design consistency.• Participated in brainstorming sessions to develop influencer relations and social media marketing strategies, fostering innovative approaches.

Mediator between PRSSA and CHASS. Duties also include informing CHASS facultymembers and developing and fostering relationships.

• Spearheaded the first Delta Gamma Eta Kappa Chapter Archives handbook, in which I worked with alumni and influential founding members to compile significant documents, photos, and descriptions• Managed an up-to-date record of all Panhellenic Association awards• Produced an appropriate plan for each year's composite using licensed composite vendor• Created the first chapter archives google drive to organize and manage all chapter documents and awards• Attended monthly meetings and participated in communication team conferences

• Provide high-level customer service and hospitality to all guests.• Educate guests on unique menu items.

An integrated public relations and communications agency.• Developed a one-month social media content calendar that reflects strategic client goals, voice, and messaging. This includes the development of monthly caption categories, copywriting, scheduling, and asset creation.• Developed multiple email newsletters that focus on storytelling and overall client goals and messaging with a 51.89% open rate.• Researched and built recommended pitch lists based on release content and client industry.• Created a strategic influencer plan that aligns with client messaging and goals by researching potential partners, developing partnership details, and outreach messaging.• Drafted media alerts and press releases for client media outreach.

Grammy and PRSA award-winning public relations agency specializing in branding, influencer marketing, and public relations writing.• Draft key documents, press releases, media alerts, and pitches• Spearheaded and reviewed the creation of DIY PR course, "DIY Branding + PR for Entrepreneurs by Melinda Jackson"• Develop and implement social media strategy on across multiple platforms• Conduct marketing research for company and clients• Build client database information, including lists of media contacts and digital communicators• Track media coverage and craft reports for clients• Contact media and pitch coverage on behalf of clients

• Connected social media influencers with clients to provide product reviews• Produced TikTok videos, TikTok ads, Instagram Reels, and Instagram Stories• Develop and implement social media strategy on across multiple platforms• Increased social media engagement for multiple clients utilizing the $1.80 method on their Instagram accounts• Master Canva and create multiple graphics for clients social media accounts