Sofía Velasco

Sofía Velasco Email and Phone Number

Head of Brand and Product Marketing @ Loft México
Mexico City, Mexico
Sofía Velasco's Location
Álvaro Obregón, Mexico City, Mexico, Mexico
About Sofía Velasco

As the Head of Brand & Product Marketing at Loft México, I leverage my 14 years of experience in digital business development, strategy, and sales to create and execute effective marketing campaigns that increase brand awareness, customer loyalty, and revenue growth. I have a proven track record of delivering results in fast-moving startup environments, developing and designing structures and processes, and solving complex problems with analytical and creative thinking.I also have a strong digital industry knowledge and a certification in TOEFL IBT, which enables me to communicate and collaborate with diverse and multicultural stakeholders, both internally and externally. I have built and led multidisciplinary teams, developed customer relationships, and partnered with various organizations and platforms to expand our market reach and impact. My mission is to empower Loft México's vision of transforming the real estate industry in Latin America with innovative and customer-centric solutions.

Sofía Velasco's Current Company Details
Loft México

Loft México

View
Head of Brand and Product Marketing
Mexico City, Mexico
Website:
loft.com.mx
Employees:
39
Sofía Velasco Work Experience Details
  • Loft México
    Head Of Brand And Product Marketing
    Loft México
    Mexico City, Mexico
  • Loft México
    Head Of Brand & Product Marketing
    Loft México Aug 2022 - Present
    Ciudad De México, México
  • Truehome
    Chief Marketing Officer (Cmo)
    Truehome Apr 2019 - Aug 2022
    Ciudad De México Y Alrededores, México
  • Truehome
    Head Of B2B
    Truehome Jan 2019 - Apr 2019
    Mexico City Area, Mexico
    Responsible for planning and executing the business development strategy for the area as well as building the team for the operation and commercialization of the new product.
  • Kamikaze Lab
    Business Development Lead
    Kamikaze Lab Dec 2017 - Jan 2019
    Ciudad De México Y Alrededores, México
    • Led the Business Unit from scratch. • Constructed new business models and brand spinoffs. • Designed and executed the business plan for two ongoing new locations and an international one still in plans, increasing our client portfolio. Based on a sharp strategy of new business development.
  • Kamikaze Lab
    Digital Strategy Lead
    Kamikaze Lab Jul 2016 - Dec 2017
    Ciudad De México Y Alrededores, México
    • Leading a team of senior and junior strategists responsible for accounts such as Videocine and other brands among different industries.• Client education and facilitation sessions on digital topics.
  • Kamikaze Lab
    Senior Digital Strategist
    Kamikaze Lab Jul 2014 - Jun 2016
    Ciudad De México Y Alrededores, México
    • Leading a team of junior strategists.• Development of digital strategies, from creative concepts to planning and implementation. • Project management of comprehensive digital projects for brands, such as Pedigree, Whiskas and Izzi (telecom), among others.
  • Kamikaze Lab
    Junior Digital Strategist
    Kamikaze Lab Jan 2013 - Jun 2014
    Ciudad De México Y Alrededores, México
    • Operational follow up of assigned digital accounts and projects.• Development of support documents, presentation files and physical documents.
  • Ensamble, Digital Campaign Communications Agency
    Campaign Strategy Executive
    Ensamble, Digital Campaign Communications Agency Sep 2011 - Dec 2012
    Ciudad De México Y Alrededores, México
    • Managed a team of four people responsible for the operation of the campaign CRM.• Responsible for the website strategy and content review.
  • Ensamble, Digital Campaign Communications Agency
    Campaign Analyst
    Ensamble, Digital Campaign Communications Agency Sep 2010 - Sep 2011
    • Responsible for the construction of a daily report with key insights for the campaign strategy.• Operation of tools such as Radian 6, and other social listeners.
  • Televisa
    Digital Communications Intern
    Televisa Jan 2009 - Mar 2010
    Ciudad De México Y Alrededores, México
    • Part of a special team responsible into managing all the digital properties of a political party.• Development and construction of the digital channels of candidates.

Sofía Velasco Skills

Social Media Marketing Marketing Digital Seo Estrategia Estrategia Digital Online Marketing Social Media Online Advertising Estrategia De Mercadotecnia Microsoft Office Redes Sociales Marketing En Internet Estrategia Empresarial Publicidad Publicidad En Internet Mercadotecnia En Medios Sociales Liderazgo De Equipos Strategic Planning Ios

Sofía Velasco Education Details

Frequently Asked Questions about Sofía Velasco

What company does Sofía Velasco work for?

Sofía Velasco works for Loft México

What is Sofía Velasco's role at the current company?

Sofía Velasco's current role is Head of Brand and Product Marketing.

What schools did Sofía Velasco attend?

Sofía Velasco attended Universidad Iberoamericana, Ciudad De México.

What are some of Sofía Velasco's interests?

Sofía Velasco has interest in Politics, Science And Technology, Arts And Culture.

What skills is Sofía Velasco known for?

Sofía Velasco has skills like Social Media Marketing, Marketing Digital, Seo, Estrategia, Estrategia Digital, Online Marketing, Social Media, Online Advertising, Estrategia De Mercadotecnia, Microsoft Office, Redes Sociales, Marketing En Internet.

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