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Sofía Velasco Email & Phone Number
Head of Brand and Product Marketing
at
Loft México
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 100%
Current company
Role
Head of Brand and Product Marketing
Location
Álvaro Obregón, Mexico City, Mexico
Company size
Who is Sofía Velasco? Overview
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Quick answer
Sofía Velasco is listed as Head of Brand and Product Marketing at Loft México, a company with 39 employees, based in Álvaro Obregón, Mexico City, Mexico. AeroLeads shows a matched LinkedIn profile for Sofía Velasco.
Sofía Velasco previously worked as Head of Brand & Product Marketing at Loft México and Chief Marketing Officer (CMO) at Truehome. Sofía Velasco holds Licenciatura En Comunicación, Comunicación Organizacional from Universidad Iberoamericana, Ciudad De México.
Company email context
Email format at Loft México
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Loft México
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Profile bio
About Sofía Velasco
As the Head of Brand & Product Marketing at Loft México, I leverage my 14 years of experience in digital business development, strategy, and sales to create and execute effective marketing campaigns that increase brand awareness, customer loyalty, and revenue growth. I have a proven track record of delivering results in fast-moving startup environments, developing and designing structures and processes, and solving complex problems with analytical and creative thinking.I also have a strong digital industry knowledge and a certification in TOEFL IBT, which enables me to communicate and collaborate with diverse and multicultural stakeholders, both internally and externally. I have built and led multidisciplinary teams, developed customer relationships, and partnered with various organizations and platforms to expand our market reach and impact. My mission is to empower Loft México's vision of transforming the real estate industry in Latin America with innovative and customer-centric solutions.
Listed skills include Social Media Marketing, Marketing Digital, Seo, Estrategia, and 15 others.
Current workplace
Sofía Velasco's current company
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Loft México
11 roles
Sofía Velasco work experience
A career timeline built from the work history available for this profile.
Head Of Brand & Product Marketing
Current
Aug 2022 - Present
Chief Marketing Officer (Cmo)
Apr 2019 - Aug 2022
Head Of B2B
Responsible for planning and executing the business development strategy for the area as well as building the team for the operation and commercialization of the new product.
Jan 2019 - Apr 2019
Business Development Lead
- Led the Business Unit from scratch.
- Constructed new business models and brand spinoffs.
- Designed and executed the business plan for two ongoing new locations and an international one still in plans, increasing our client portfolio. Based on a sharp strategy of new business development.
Dec 2017 - Jan 2019
Digital Strategy Lead
- Leading a team of senior and junior strategists responsible for accounts such as Videocine and other brands among different industries.
- Client education and facilitation sessions on digital topics.
Jul 2016 - Dec 2017
Senior Digital Strategist
- Leading a team of junior strategists.
- Development of digital strategies, from creative concepts to planning and implementation.
- Project management of comprehensive digital projects for brands, such as Pedigree, Whiskas and Izzi (telecom), among others.
Jul 2014 - Jun 2016
Junior Digital Strategist
- Operational follow up of assigned digital accounts and projects.
- Development of support documents, presentation files and physical documents.
Jan 2013 - Jun 2014
Campaign Strategy Executive
Ensamble, Digital Campaign Communications Agency
- Managed a team of four people responsible for the operation of the campaign CRM.
- Responsible for the website strategy and content review.
Sep 2011 - Dec 2012
Campaign Analyst
Ensamble, Digital Campaign Communications Agency
- Responsible for the construction of a daily report with key insights for the campaign strategy.
- Operation of tools such as Radian 6, and other social listeners.
Sep 2010 - Sep 2011
Digital Communications Intern
- Part of a special team responsible into managing all the digital properties of a political party.
- Development and construction of the digital channels of candidates.
Jan 2009 - Mar 2010
1 education record
Sofía Velasco education
FAQ
Frequently asked questions about Sofía Velasco
Quick answers generated from the profile data available on this page.
What company does Sofía Velasco work for?
Sofía Velasco works for Loft México.
What is Sofía Velasco's role at Loft México?
Sofía Velasco is listed as Head of Brand and Product Marketing at Loft México.
Where is Sofía Velasco based?
Sofía Velasco is based in Álvaro Obregón, Mexico City, Mexico while working with Loft México.
What companies has Sofía Velasco worked for?
Sofía Velasco has worked for Loft México, Truehome, Kamikaze Lab, Ensamble, Digital Campaign Communications Agency, and Televisa.
How can I contact Sofía Velasco?
You can use AeroLeads to view verified contact signals for Sofía Velasco at Loft México, including work email, phone, and LinkedIn data when available.
What schools did Sofía Velasco attend?
Sofía Velasco holds Licenciatura En Comunicación, Comunicación Organizacional from Universidad Iberoamericana, Ciudad De México.
What skills is Sofía Velasco known for?
Sofía Velasco is listed with skills including Social Media Marketing, Marketing Digital, Seo, Estrategia, Estrategia Digital, Online Marketing, Social Media, and Online Advertising.
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