Sofía Verona

Sofía Verona Email and Phone Number

Brand manager and social media strategist @ Landing Agency
Barcelona, CT, ES
Sofía Verona's Location
Barcelona, Catalonia, Spain, Spain
About Sofía Verona

My role as Art Director focuses on leading the creative process from conception to the execution of memorable campaigns. The combination of art and technology is essential to my approach, enabling me to generate results that not only meet but exceed our clients' strategic expectations. Innovation drives me, and with a fresh, data-oriented perspective, I propel the constant evolution of the brands we represent.Transparency and collaboration are fundamental to my work philosophy. I contribute to our team's success with an attitude that encourages bold ideas and adaptability in processes. My expertise in artificial intelligence adds a unique dimension to our creative offerings, facilitating high-performance advertising campaigns that resonate in a dynamic and information-saturated market.

Sofía Verona's Current Company Details
Landing Agency

Landing Agency

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Brand manager and social media strategist
Barcelona, CT, ES
Employees:
8
Sofía Verona Work Experience Details
  • Landing Agency
    Brand Manager And Social Media Strategist
    Landing Agency
    Barcelona, Ct, Es
  • Welltech
    Senior Creative Producer
    Welltech Nov 2024 - Present
    Barcelona, Cataluña, España
  • Miller O' Connor
    Art Director
    Miller O' Connor Jul 2023 - Nov 2024
    Barcelona
    Reporting to the ECD. I led the creative process from the initial briefing to the final delivery, including visuals and copy, ensuring each campaign met strategic goals, maintained brand consistency, and delivered impactful results across platforms. I actively contributed to team brainstorming sessions, offering creative ideas, solutions to campaign challenges, and proactive input. Copywriting to ensure seamless integration of visual and written elements in advertising materials.Clients: - Planet Fitness - Wilson - Pepsico - Maremagnum - Therapy Side - Snatt’s - Trànsit + proactive work on mental health, poverty, climate change, and war.
  • Häppy
    Art Director
    Häppy Apr 2023 - Jul 2023
    Hamburg
    Reporting to the CD. Conceptualized innovative ideas for advertising concepts and campaigns. Created compelling visuals using Adobe Creative Suite (Photoshop, Illustrator, etc.). Participated in client meetings and incorporated their feedback into design iterations. Led successful campaigns across multiple media channels, including social media. Stayed up to date with industry trends.Clients: - Alete Bewusst - DMK - Harry Brot - HH2E - Humana - Münze Deutschland + proactive approach
  • Procter & Gamble
    Performance Marketing Manager
    Procter & Gamble Jul 2021 - Mar 2023
    • Solely responsible for performance marketing in Argentina, managing metrics such as ROI, ROAS, Sell Out, and eNos, as well as conducting business reviews. • Worked cross-functionally with Planning and E-Commerce Sales teams. • Acted as a liaison between Brands and Marketing to maximize results, conduct tests, and deliver outcomes. • Defined audiences, formats, and tests. • Supervised campaign implementation. • Responsible for selecting retailers to target with Branding traffic. • Engaged with retailers to pixel their websites, ensuring the company's marketing was 100% data-driven.
  • Yopdev - Wabi Project
    Marketing Business Manager
    Yopdev - Wabi Project Jul 2019 - Jul 2021
    - Responsible for the digital UA marketing strategy from start to finish. Full management of new data-driven sources. - Ideation, creation, implementation, analysis, and continuous iteration of campaigns to maximize profitability, user quality, and company KPIs. - Managed Facebook, Google, Smartly, Appsflyer, DSPs, and influencers. - Led campaigns across LATAM, Europe, and Asia markets. - Focused on performance marketing, campaign data analysis, and app analysis to derive performance insights and reports. - Collaborated with Retention, Design, IT, Product, BI, Category Management, Commercial, and Operations teams (both local and international) for project coordination. - Experienced in creating reports, dashboards, and presentations that drive data-based business decisions.
  • Wabi Inc.
    Business Analyst
    Wabi Inc. Apr 2019 - Jul 2019
    - Participated in the project development from scratch. - Responsible for fraud prevention, data reporting (SQL), marketing, and operations for launching new cities. - Required fast-paced work and multitasking. - Record for launching a new city in one week.
  • Universität St. Gallen
    Spanish Conversation Instructor
    Universität St. Gallen Feb 2018 - Jul 2018
    St. Gallen
    - Spanish conversation instructor at the intermediate level (B1-B2) for local and international students and alumni at the University of St. Gallen in Switzerland.
  • Parroquia Santa Rita
    Coordinator
    Parroquia Santa Rita Aug 2014 - May 2015
    San Isidro
    Volunteer coordinator of Primer Tiempo, a group of post-confirmation youth at Santa Rita Parish.

Sofía Verona Skills

Italiano Microsoft Office Stata Microsoft Word Trabajo En Equipo Adobe Illustrator Microsoft Excel Marketing Creatividad Adobe Photoshop Redes Sociales Microsoft Powerpoint

Sofía Verona Education Details

Frequently Asked Questions about Sofía Verona

What company does Sofía Verona work for?

Sofía Verona works for Landing Agency

What is Sofía Verona's role at the current company?

Sofía Verona's current role is Brand manager and social media strategist.

What schools did Sofía Verona attend?

Sofía Verona attended Miami Ad School Madrid, Miami Ad School Buenos Aires, Universidad Torcuato Di Tella, Universidad De Palermo, Amigos Del Bellas Artes (Aamnba), Universität St.gallen - Hochschule Für Wirtschafts-, Rechts- Und Sozialwissenschaften, Universidad Torcuato Di Tella, Saint Mary Of The Hills School.

What skills is Sofía Verona known for?

Sofía Verona has skills like Italiano, Microsoft Office, Stata, Microsoft Word, Trabajo En Equipo, Adobe Illustrator, Microsoft Excel, Marketing, Creatividad, Adobe Photoshop, Redes Sociales, Microsoft Powerpoint.

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