Consulting services for Retail and Tourism sectors. Current clients reside in Middle East and CIS, but open to work with any geography. Areas of expertise are Brand development, Launch strategies, Retail design, Shop concepts and layouts, Category Management, Promotional Strategies, Digital & Online presence, SMM.

I oversaw end-to-end Fresh Food & Coffee offer development for Shell Convenience Stores in Russia. I was in charge of supplier management, equipment tests, Promotional activities and New Product launches as well as Food Safety standards and trainings. Revamped the F&B concept on 250 petrol stations within 2 years with 170% growth in Sales and 200% growth of margin earned in the category.

- Brand development and strategy- Communications planning- Digital marketing & CRM- Product management and new category structure- Competitors analysis, pricing

Responsible for new American brand launch in Russia. Development of the start-up.Developing and implementing of marketing strategy and marketing mix to ensure sales targets achievement and the increase of brand awareness (ATL, BTL, trade marketing, merchandising, CRM programs, digital, PR, catering development).Planning of marketing budget.Competitors analysis, pricing, product management.Interaction with Pinkberry USA head office, franchisees headquarter in Kuwait and Moneks Trading departments.

Responsible for: Development and implementation of the annual TM plans in chains: Rive Gauche, Letoile, Ile de beaute, Douglas, Bon Joli, Ol Gud, Poudrujka.Planning: development of the annual TM plan according to national marketing strategy of the brand, budget management, coordination with the chain.Implementation: work with local brand marketing managers, sales managers, chains management and agencies to create relevant trade marketing materials, tools, and solutions to support the process of sell-in to the trade and sell-out at the point of sale. Coordinate production and logistics of all POS materials, documents circulation (together with my assistant).Control: supervise promo actions, effectiveness control, sell - in and sell - out analysis.

Responsible for: Sales promotion, business development of chains: Tvoy Dom, Alye Parusa, Nash Dom, Viktorya, Kvartal, Deshevo, Almi, Pokupay, Makssiti.Planning and negotiations: market trend analysis, budget planning and executing, development of detailed business plan in accordance with chain`s features, negotiations with chains management.Execution of plan: holding planned events, visualization increase, listing of new goods, assortment optimization, communication with departments inside the company.Control: effectiveness control, reports, observance of contractual obligations.

Responsible for: organization of internal and external meetings, seminars, exhibitions, business trips, planning of General Director`s work schedule, document workflow management (letters, invoices, agreements, etc.), preparation of presentations and reports, launching of events, competitors analysis, attraction of new clients, research related to new business opportunities.