Sofia Wilson Email and Phone Number
Sofia Wilson work email
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Sofia Wilson personal email
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Experienced Performance Marketing Leader with a proven track record of driving incremental growth, customer acquisition, and lifetime value. 12 years of expertise in building and optimizing scalable digital marketing functions with a focus on automation and cost efficiency.Currently leading the Performance & Growth Media team at Amazon Prime Video, covering Canada, Australia, New Zealand, Brazil, Mexico and emerging Latin America (34 countries). Committed to our mission of building the most loved video service in the world. Formerly led a double-digit headcount team managing Performance Marketing for Amazon Workforce Staffing, a division of Worldwide Operations, focusing on recruitment marketing for Amazon's essential hourly workforce. Passionate about leveraging strategic marketing initiatives to deliver results and drive business success in dynamic, fast-paced environments.Specialties: • GTM Strategy • International Expansion • Growth Strategies • Customer Acquisition• Growth Marketing• Performance Marketing • Search Marketing (SEO/SEM)• Paid Social• Display Ads• Video Ads • Marketing Technology • Analytics & Measurement Industry expertise:• Consumer Products (DTC/B2C) • Retail & eCommerce • Subscription Business• Entertainment
Prime Video & Amazon Mgm Studios
View- Employees:
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Head Of Performance Marketing - Ca, Latam, EmeaPrime Video & Amazon Mgm StudiosSan Antonio, Tx, Us
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Head Of Performance & Growth MediaPrime Video & Amazon Studios Apr 2024 - PresentSeattle, Washington, Us• In charge of the Performance & Growth Media department for Prime Video's international expansion into Canada, Australia, New Zealand, Brazil, Mexico and emerging Latin America.• Leading a team responsible for delivering incremental subscribers and transactions (buy/rent), increasing streaming activity and re-engaging lapsed streamers through performance-based paid media (e.g. Paid Search, Affiliates, Paid Social, ADSP and Programmatic, 3PLRD coordination).
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Head Of Paid Search MarketingPrime Video & Amazon Studios Aug 2021 - Apr 2024Seattle, Washington, Us• In charge of Paid Search Marketing (Google/Bing) for Prime Video's international expansion into Canada, Australia, New Zealand, Brazil, Mexico and emerging Latin America.• Defined new strategies to automate, optimize and scale the Paid Search channel, driving customer growth and engagement across Prime Video Subscription (SVOD), Transactional (TVOD), and Channels businesses (e.g. Paramount+, HBO Max, Fox Sports).• Led a team of internal and external partners to launch campaigns for movies, TV shows, and live sports.• Partnered with Media, Brand, Content, Finance, Product and BI to achieve common goals (e.g. GTM strategies, incrementality testing, SEO experiments).
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Sr. Marketing ManagerAmazon Oct 2020 - Aug 2021Seattle, Wa, Us• Promoted to expand Performance Marketing capabilities at Amazon Workforce Staffing, with focus on new strategies, roadmap development (e.g. testing, measurement) and leading automation initiatives.• Led a team of 12 engaged, top-performing marketers responsible for content channels (SEO) and paid media programs, such as SEM (Google/Bing), Paid Social (Meta), Display (GDN) and Video Ads (Youtube). -
Marketing ManagerAmazon Jan 2020 - Oct 2020Seattle, Wa, Us• Brought SEO and SEM expertise to Amazon Workforce Staffing organization, building the programs from the ground up.
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Ecommerce & Performance Marketing Lead (Consultant)Valkuu - Ecommerce Consultancy Feb 2018 - Jan 2020• Developed and implemented the new brand and digital strategy for a retail startup, resulting in a 4x increase in online revenue. Onboarded new technologies and processes to facilitate scalable and profitable growth while elevating customer experiences.• Demonstrated consistent improvements in ROI and ROAS by overseeing the execution of strategies across content marketing, lifecycle marketing, PR, influencer marketing and performance-based paid media. • Led expansions into new sales platforms, effectively launching 3 Amazon sales channels to generate incremental sales for clients.
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Global Ecommerce ManagerPhd May 2017 - Feb 2018Bankside, London, Gb• Managed ecommerce search strategy for 23 Unilever brands across 14 countries (e.g. Knorr, Magnum, Hellmann's, AXE, Degree, Vaseline and TRESemme)• Audited and optimized product content to increase discoverability and conversion rate. • Collaborated with Unilever global and local marketing teams to activate and optimize paid media within retail platforms and marketplaces, e.g. Amazon Sponsored Products. -
Performance Marketing ManagerKite Eyewear May 2016 - Apr 2017London, Greater London, Gb• Managed customer acquisition and growth marketing for a premium eyewear brand across multiple digital media and content channels. • Led integrations with 3P platforms and tools to advance marketing features and efficiency, e.g. Hotjar, VWO and Zapier.• Automated the reporting of channel performance and acquisition metrics (CAC, ROI, LTV) by building digital marketing dashboards using vendor APIs. -
Content Marketing StrategistGenero – The Growth Marketing Co. Jun 2015 - May 2016Helsinki, Uusimaa, Fi• Consultant on digital marketing and content strategy for multiple clients, with focus on two Unilever CPG brands.• Drove planning and campaign management across SEO, SEM, Display, Paid Social, Organic Social, Email, Sponsored Partnerships and PR. -
Content Marketing SpecialistGenero – The Growth Marketing Co. Jun 2013 - May 2015Helsinki, Uusimaa, Fi• Brand strategy and marketing execution for multiple clients across SEO, SEM, Display, Paid Social, Organic Social, Email, Sponsored Partnerships and PR.
Sofia Wilson Skills
Sofia Wilson Education Details
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Middlesex UniversityMarketing -
Google Adwords AcademyDigital Marketing
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Haaga-Helia University Of Applied SciencesAdvertising And Communication
Frequently Asked Questions about Sofia Wilson
What company does Sofia Wilson work for?
Sofia Wilson works for Prime Video & Amazon Mgm Studios
What is Sofia Wilson's role at the current company?
Sofia Wilson's current role is Head of Performance Marketing - CA, LATAM, EMEA.
What is Sofia Wilson's email address?
Sofia Wilson's email address is so****@****ail.com
What schools did Sofia Wilson attend?
Sofia Wilson attended Middlesex University, Google Adwords Academy, Haaga-Helia University Of Applied Sciences.
What are some of Sofia Wilson's interests?
Sofia Wilson has interest in User Experience (Ux), Digital Pr, Inbound Marketing, Content Strategy, Affiliate Marketing, User Interface (Ui), Content Marketing, Testing And Experimentation, Blogging And Music, Analytics.
What skills is Sofia Wilson known for?
Sofia Wilson has skills like Digital Marketing, Social Media Marketing, Seo, Sem, Online Marketing, Web Analytics, E Commerce, Public Relations, Google Analytics, Content Strategy, Content Marketing, Email Marketing.
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