Sofia Wilson Email & Phone Number

San Antonio, Tx, Us

Seattle, Washington, Us

• In charge of the Performance & Growth Media department for Prime Video's international expansion into Canada, Australia, New Zealand, Brazil, Mexico and emerging Latin America.• Leading a team responsible for delivering incremental subscribers and transactions (buy/rent), increasing streaming activity and re-engaging lapsed streamers through performance-based paid media (e.g. Paid Search, Affiliates, Paid Social, ADSP and Programmatic, 3PLRD coordination).

Seattle, Washington, Us

• In charge of Paid Search Marketing (Google/Bing) for Prime Video's international expansion into Canada, Australia, New Zealand, Brazil, Mexico and emerging Latin America.• Defined new strategies to automate, optimize and scale the Paid Search channel, driving customer growth and engagement across Prime Video Subscription (SVOD), Transactional (TVOD), and Channels businesses (e.g. Paramount+, HBO Max, Fox Sports).• Led a team of internal and external partners to launch campaigns for movies, TV shows, and live sports.• Partnered with Media, Brand, Content, Finance, Product and BI to achieve common goals (e.g. GTM strategies, incrementality testing, SEO experiments).

Seattle, Wa, Us

• Promoted to expand Performance Marketing capabilities at Amazon Workforce Staffing, with focus on new strategies, roadmap development (e.g. testing, measurement) and leading automation initiatives.• Led a team of 12 engaged, top-performing marketers responsible for content channels (SEO) and paid media programs, such as SEM (Google/Bing), Paid Social (Meta), Display (GDN) and Video Ads (Youtube).

Seattle, Wa, Us

• Brought SEO and SEM expertise to Amazon Workforce Staffing organization, building the programs from the ground up.

• Developed and implemented the new brand and digital strategy for a retail startup, resulting in a 4x increase in online revenue. Onboarded new technologies and processes to facilitate scalable and profitable growth while elevating customer experiences.• Demonstrated consistent improvements in ROI and ROAS by overseeing the execution of strategies across content marketing, lifecycle marketing, PR, influencer marketing and performance-based paid media. • Led expansions into new sales platforms, effectively launching 3 Amazon sales channels to generate incremental sales for clients.

Bankside, London, Gb

• Managed ecommerce search strategy for 23 Unilever brands across 14 countries (e.g. Knorr, Magnum, Hellmann's, AXE, Degree, Vaseline and TRESemme)• Audited and optimized product content to increase discoverability and conversion rate. • Collaborated with Unilever global and local marketing teams to activate and optimize paid media within retail platforms and marketplaces, e.g. Amazon Sponsored Products.

London, Greater London, Gb

• Managed customer acquisition and growth marketing for a premium eyewear brand across multiple digital media and content channels. • Led integrations with 3P platforms and tools to advance marketing features and efficiency, e.g. Hotjar, VWO and Zapier.• Automated the reporting of channel performance and acquisition metrics (CAC, ROI, LTV) by building digital marketing dashboards using vendor APIs.

Helsinki, Uusimaa, Fi

• Consultant on digital marketing and content strategy for multiple clients, with focus on two Unilever CPG brands.• Drove planning and campaign management across SEO, SEM, Display, Paid Social, Organic Social, Email, Sponsored Partnerships and PR.

Helsinki, Uusimaa, Fi

• Brand strategy and marketing execution for multiple clients across SEO, SEM, Display, Paid Social, Organic Social, Email, Sponsored Partnerships and PR.

Ma E-Marketing And Social Media, Marketing

Adwords Academy In Collaboration With Google, Digital Marketing

Bachelor Of Business Administration (Bba), Advertising And Communication