Sofia Ayala Ortega Email & Phone Number

México

As a Business Consultant, I empower aspiring entrepreneurs to achieve their goals through personalized branding and strategic social media development. Together, we will design your brand or personal brand based on your objectives, personality, and lifestyle.By providing tailored guidance and strategic insights, I help entrepreneurs effectively create and.

Mexico

• As the founder of Lalun Organic, I have spearheaded the development of a company specializing in wellness products, with a strong focus on sustainability and quality.
• Brand Building & Positioning: Developed Lalun Organic's identity and created key brand assets.
• Pricing Strategy & Product Design: Defined product sizes, artwork, compliance with legal, medical, and regulatory standards, as well as import regulations and production management.
• Communication Strategy: Created and executed effective marketing campaigns that resonate with our target audience.
• P&L Objectives Definition & Follow-Up: Established clear financial goals and monitored performance.
• 360° Launch Plan: Developed a comprehensive launch strategy encompassing go-to-market plans, e-commerce, social media, and content creation.Results:Sales increase of 517% in 2023 compared to 2022.E-commerce sales.

• Shopper marketing manager for Costco, Sams, City Club & Price Smart (Mexico & CAM)
• Develop and execute Shopper Marketing programs, in tandem with customer and the cross-functional team, that extend brand strategy and activation platforms while delivering on customer specific insights to deliver.
• Analyze and measure Shopper Marketing programs business results, marketing KPIs, return on investments, industry insights, etc. Additionally identify business building opportunities to set strategy and drive efficient.
• Project Management: Maintain timely flow of innovations, in &outs and portfolio updates projects.

Mexico City, Mexico

• Senior brand manager of Antifungal and Yeast Infection OTC brands: Lomecam, SilkaMedic, Unesia, Lakesia & Points.Key Responsibilities
• Drive and create competitive gaps through business efficiency improvements at every step of the value chain.
• Lead and manage the business planning process
• Ensure that all brand activities are align with the brand essence and vision
• Development and execution of the brand strategies
• Product innovation (Co working with medical, market research, filed team, regulatory affairs, industrial affairs and co-packers)

Colombo, Western Province, Sri Lanka

• Conducting research, surveys and interviews to gain understanding of the business and how to improve the quality of it.
• Detecting issues and investigating ways to resolve them.
• Making recommendations for improvement
• Implementing agreed solutions
• Developing and implementing new way to get closer to our target via Marketing & Sales Strategies.
• Contact new potential clients and perform the sales meeting or corporate visit.

Sri Lanka

• Worked as part of a team with Quality Controllers, Merchandisers and the R&D team in the development and final stage of products.
• Responsible of checking the fitting, measurements and the workmanship of the garments.
• Brands: Pink, Victoria Secret Sport and La Senza apparelOther brands I've worked for: Lululemon, Tommy Hilfiger, CK Sport and Patagonia.

Mexico

• Coordinator PPP brands for Nestle Dairy business. Product development and Innovations and Renovation project leader for Carnation and Nutri Rindes brands
• Planning and implementing Marketing Plan, new product launches, development of ATL and BTL strategy: Media plan.
• Working closely with clients to understand their needs.
• Budget management

México

• Supply Chain Project Manager for Chilled Dairy, Dairy, Cocoa Malted Beverages, RTD and Culinary Businesses.
• In charge of around 400 I&R and copacking projects at the same time.
• Responsible for estimating the work to be done, critical path activities, & the resources needed for each project.
• Management of new projects and product renewals; drive the project cros-functional team from start through to completion.
• Documenting lessons learned, cause-effect-solutions found to improve processes
• Monitoring all work in accordance with schedules reaching 130% results on the kpi’s

Mexico DF.

Mexico DF.

Bachelor'S Degree, Marketing

Activities and Societies: Equipo de Futbol, Sociedad de Alumnos como Tesorera, Sociedad de Alumnos como Presidenta• Teacher’s.

Master'S Degree, Dietetics And Clinical Nutrition Services