Creative Director
CurrentAs a member of the firm's operational management team, my strategic focus areas include the following: - Building, leading and reviewing work of the firm's creative cadre in the production of all web, print, and digital marketing collateral- Lead the firm's executive recruiting efforts by identifying and placing key stakeholders for internal or external accounts. - Develop and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital… Show more As a member of the firm's operational management team, my strategic focus areas include the following: - Building, leading and reviewing work of the firm's creative cadre in the production of all web, print, and digital marketing collateral- Lead the firm's executive recruiting efforts by identifying and placing key stakeholders for internal or external accounts. - Develop and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology resources- Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities- Develop internal marketing campaigns that translate marketing objectives for client business units into clear and motivating creative strategies- Analyze brand tracking, market trends, consumer need, and the competitive landscape- Meet budget standards by forecasting and managing expensesOngoing Work Responsibilities: -Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables-Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments-Conduct brainstorming sessions with the creative cadre, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner-Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges-Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences-Present, or oversee presentation of final concepts, and obtain approvals for deliverables Show less