Sofia Aldana Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

1. Support the production team in strategically planning and executing projects, ensuring they come to life within budget and timeline.2. Facilitate effective communication between the organization and vendors, serving as the primary point of contact, resolving requests, and ensuring seamless vendor relationships. 3. Manage project execution with clear communication among team members, ensuring a successful delivery of client and agency strategies.4. Manage administrative tasks, including opening purchase orders, facilitating invoice approvals, vendor payments, and tracking project budgets to ensure proper resource allocation.

Boston, Massachusetts, United States

1. Conducted desk research to support user persona development, informing campaign targeting decisions.2. Performed and synthesized secondary research on industry trends, reports, and consumer trends to develop insights.3. Conducted location research to identify optimal touchpoints, ensuring audience reach within their existing habits and environments.4. Presented data-driven recommendations to client on where and how to best engage their target audience.5. Collaborated with creative, account and project management teams to bring strategic concepts to life.

Boston, Massachusetts, United States

1. Conducted extensive research on a company's product, market share, target market, competitors, and marketing strategy, using the GetSmart methodology, gaining comprehensive insights on the brand to bid for potential business.2. Developed creative briefs to outline the "what, who, why, and how" of brands, generating creative insights for the creative team to effectively develop storytelling for clients in the healthcare industry.3. Participated in meetings with clients, actively engaging in discussions, gathering, and identifying client requirements and expectations, ensuring accurate project understanding and client satisfaction.4. Collaborated with post-project evaluations by gathering information and feedback from clients, enabling the identification of areas of improvement and the development of future campaign strategies for enhanced results.

Boston, Massachusetts, United States

Boston, Massachusetts, United States

1. Oversaw the client’s social media presence and expansion by creating content, increasing followers, engagement, brand awareness, and sales.2. Performed market research analysis of client competitors and presented report of findings with targeted and strategic recommendations to marketing teams.3. Restructured client company’s image and personality by creating marketing campaigns focusing on diverse brand archetypes and adjusting the communication strategy to attract different segment of customers.4. Led the internship program by mentoring incoming interns in how to use the platforms, providing information on client base, and delegating tasks, resulting in greater autonomy and higher productivity and efficiency.

Bogota,D.C., Capital District, Colombia

1. Managed the entire design process, from initial market research to sketching/designing to delivering the end product2. Oversaw design of items from concept to factory, including fabric and selecting delivery channels.3. Developed social media content and post in various outlets.

Bogota,D.C., Capital District, Colombia

1. Compiled and analyzed legal and forensic psychology reports to understand perpetrators’ / victims’ behaviors.2. Assessed the impact virtual technology and remote consults have on the forensic process.

Bogota,D.C., Capital District, Colombia

1. Counseled patients with cardiovascular disease and Diabetes to understand the relation between psychological distress and their rehabilitation process.2. Developed informational resources to educate patients on their condition and the importance of rehabilitation.3. Applied interventions to nudge patients to continue their rehabilitation process.

Bogota,D.C., Capital District, Colombia

1. Collected information through phone interviews, field surveys, focus groups and desk research to report on consumer behavior within the tire, perfume, and paint industries.2. Designed questionnaires for use in interviews to understand consumers’ perceptions of products and services and to identify emerging trends in their behaviors.

Ma In Strategic Marketing Communications, Marketing

Diploma, Interior Design

Bachelor'S Degree, Psychology

Music Theory And Composition

Education record