Sofia Aldana

Sofia Aldana Email and Phone Number

Account Coordinator @ Salt Productions
Boston, MA, US
Sofia Aldana's Location
Boston, Massachusetts, United States, United States
Sofia Aldana's Contact Details

Sofia Aldana work email

Sofia Aldana personal email

n/a
About Sofia Aldana

Have you ever met a Marketer with a Psychology, Music, and Design background? I never thought I would describe myself as all of these things, yet throughout the years, I have realized that it is possible for someone to be many things at the same time. I do not want to be someone who confines oneself to one path, and I am going to do everything in my power to be everything I want to be.Since I was a little girl, I have loved singing and designing. These two passions have allowed me to vent and express what I’m going through, as well as connect me with people who are going through similar experiences. Throughout the years, I became very interested in everything that has to do with human behavior and what drove us to it, so I graduated and decided to study Psychology. Psychology gave me the ability to Empathize and Understand people's needs and behaviors, Music gave me the ability to Connect and Express, and Design gave me the ability to Create. These areas of interest have all led me to Marketing, particularly Consumer/Human Behavior, which has connected my skills and allowed me to offer greater value in different sectors. One of my goals in life is to never stop being authentic and true to myself. Consumer/Human Behavior has allowed me to do this; it connects all my passions. This field allows me to understand humans, effectively communicate, and create valuable interventions that drive positive change, all while still being able to leave my mark.I would love to connect with you. My contact information: sofiaaldanauribe@gmail.comMA in Strategic Marketing Communication | Marketing Research | Consumer/Human Behavior | Consumer Insights | Brand Strategy | Songwriter | Singer

Sofia Aldana's Current Company Details
Salt Productions

Salt Productions

View
Account Coordinator
Boston, MA, US
Website:
jackmorton.com
Employees:
1040
Sofia Aldana Work Experience Details
  • Salt Productions
    Account Coordinator
    Salt Productions
    Boston, Ma, Us
  • Jack Morton Worldwide
    Production Coordinator
    Jack Morton Worldwide Jan 2024 - Present
    Boston, Massachusetts, United States
    1. Support the production team in strategically planning and executing projects, ensuring they come to life within budget and timeline.2. Facilitate effective communication between the organization and vendors, serving as the primary point of contact, resolving requests, and ensuring seamless vendor relationships. 3. Manage project execution with clear communication among team members, ensuring a successful delivery of client and agency strategies.4. Manage administrative tasks, including opening purchase orders, facilitating invoice approvals, vendor payments, and tracking project budgets to ensure proper resource allocation.
  • Jack Morton Worldwide
    Coordinator
    Jack Morton Worldwide Aug 2023 - Jan 2024
    Boston, Massachusetts, United States
    1. Conducted desk research to support user persona development, informing campaign targeting decisions.2. Performed and synthesized secondary research on industry trends, reports, and consumer trends to develop insights.3. Conducted location research to identify optimal touchpoints, ensuring audience reach within their existing habits and environments.4. Presented data-driven recommendations to client on where and how to best engage their target audience.5. Collaborated with creative, account and project management teams to bring strategic concepts to life.
  • Jack Morton Worldwide
    Account Intern
    Jack Morton Worldwide May 2023 - Aug 2023
    Boston, Massachusetts, United States
    1. Conducted extensive research on a company's product, market share, target market, competitors, and marketing strategy, using the GetSmart methodology, gaining comprehensive insights on the brand to bid for potential business.2. Developed creative briefs to outline the "what, who, why, and how" of brands, generating creative insights for the creative team to effectively develop storytelling for clients in the healthcare industry.3. Participated in meetings with clients, actively engaging in discussions, gathering, and identifying client requirements and expectations, ensuring accurate project understanding and client satisfaction.4. Collaborated with post-project evaluations by gathering information and feedback from clients, enabling the identification of areas of improvement and the development of future campaign strategies for enhanced results.
  • Abercrombie & Fitch Co.
    Brand Representative
    Abercrombie & Fitch Co. Mar 2023 - May 2023
    Boston, Massachusetts, United States
  • Avaria
    Marketing Assistant
    Avaria Mar 2022 - Aug 2022
    Boston, Massachusetts, United States
    1. Oversaw the client’s social media presence and expansion by creating content, increasing followers, engagement, brand awareness, and sales.2. Performed market research analysis of client competitors and presented report of findings with targeted and strategic recommendations to marketing teams.3. Restructured client company’s image and personality by creating marketing campaigns focusing on diverse brand archetypes and adjusting the communication strategy to attract different segment of customers.4. Led the internship program by mentoring incoming interns in how to use the platforms, providing information on client base, and delegating tasks, resulting in greater autonomy and higher productivity and efficiency.
  • Alurisa The Label
    Founder Of Alurisa The Label
    Alurisa The Label May 2020 - 2021
    Bogota,D.C., Capital District, Colombia
    1. Managed the entire design process, from initial market research to sketching/designing to delivering the end product2. Oversaw design of items from concept to factory, including fabric and selecting delivery channels.3. Developed social media content and post in various outlets.
  • Instituto Nacional De Medicina Legal Y Ciencias Forenses
    Psychology Intern
    Instituto Nacional De Medicina Legal Y Ciencias Forenses Jul 2020 - Dec 2020
    Bogota,D.C., Capital District, Colombia
    1. Compiled and analyzed legal and forensic psychology reports to understand perpetrators’ / victims’ behaviors.2. Assessed the impact virtual technology and remote consults have on the forensic process.
  • Colsubsidio
    Clinical Psychology Intern
    Colsubsidio Jan 2020 - Jun 2020
    Bogota,D.C., Capital District, Colombia
    1. Counseled patients with cardiovascular disease and Diabetes to understand the relation between psychological distress and their rehabilitation process.2. Developed informational resources to educate patients on their condition and the importance of rehabilitation.3. Applied interventions to nudge patients to continue their rehabilitation process.
  • Views Corp. Business Intelligence Company
    Market Research Intern
    Views Corp. Business Intelligence Company Jul 2019 - Aug 2019
    Bogota,D.C., Capital District, Colombia
    1. Collected information through phone interviews, field surveys, focus groups and desk research to report on consumer behavior within the tire, perfume, and paint industries.2. Designed questionnaires for use in interviews to understand consumers’ perceptions of products and services and to identify emerging trends in their behaviors.

Sofia Aldana Education Details

Frequently Asked Questions about Sofia Aldana

What company does Sofia Aldana work for?

Sofia Aldana works for Salt Productions

What is Sofia Aldana's role at the current company?

Sofia Aldana's current role is Account Coordinator.

What is Sofia Aldana's email address?

Sofia Aldana's email address is sa****@****rks.com

What schools did Sofia Aldana attend?

Sofia Aldana attended Emerson College, Lci Bogota, Universidad De Los Andes, Berklee College Of Music, Colegio Nueva Granada.

Who are Sofia Aldana's colleagues?

Sofia Aldana's colleagues are Patrick Larsen, Mathew Quigley, Lauren Butts, Lisa Peers, Sara Christensen, Bryan Emerson Tay, Jaime Cabrera.

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