Sofia Arruda Email & Phone Number

Greater New York City Area

• Client Management:
• Drafted and edited appraisal reports for 8 fine art collections of high profile clients for legal and insurance purposes
• Conducted comparable market data analysis using auction databases and art market resources (Artinfo, Artnet, Artprice) for each appraisal
• Managed an Artist Estate Appraisal of 800+ objects (cataloguing, researching, object valuing and report writing)
• Draft PowerPoint proposals for corporate collection acquisiton projectsBusiness Activities & Marketing:
• Managed new company website development on Squarespace: designing, formatting and writing content

• Client Management:
• Drafted and edited appraisal reports for 6 fine art collections of high profile clients for legal and insurance purposes
• Planned, researched and coordinated with insurance companies to ensure accurate valuations for 200+ works
• Catalogued and updated client collections on Collectify (collection management software)
• Filed and organized internal photos and notes of damaged works before and after conservation treatments
• Coordinated Art Basel 2016 event tickets and RSVPs and compiled a detailed client itineraryBusiness Activities & Marketing:

• Managed Instagram, Facebook and Twitter accounts
• Updated website text and images daily to maintain a strong digital presence using Wordpress
• Updated marketing materials daily (ex. Press Packets, Brochures, Product Sheets) using Indesign and Photoshop
• Conducted product vendor research for RxArt Coloring Book distribution

Silver Spring, MD

• Assisted with development of Discovery Education's digital textbook products (Techbook)
• Completed quality assurance reviews of course content, develop content tracking reports, and communicate feedback and results to stakeholders
• Utilized proprietary Techbook content management system to update and enhance course content
• Researched US education standards to prepare for curriculum updates
• Conducted competitive analysis across different publisher performance ratings for all science textbooks for 13 courses

• Managed label tracking sheets for 18 family lines in Krylon Industrial maintenance coatings
• Translated marketing copy and front panel components into French and Spanish for all labels
• Designed two commercialized label icons that reflect different coating properties
• Assisted with new product design including name generation and packaging
• Proofed label drafts to assure all marketing copy and regulatory content are correct
• Edited communications to paint dealers such as announcement memos and product cross-reference charts

Baltimore, MD

• Winner, Baltimore AMA 2015 Marketing Excellence Award
• Worked with a team of 45 and a budget of $2500 for this internship run in conjunction with the JHU Advertising & IMC course
• Designed 2 banners and flyers on Illustrator to promote the Broadway show Dirty Dancing
• Designed 6 promotional items to be used at culminating campus events and oversaw order placement and delivery by working with local advertising specialty vendors
• Scripted and filmed three 30 second YouTube video commercials to increase awareness of Dirty Dancing and The Hippodrome Theatre
• Pitched the advertising tactics to the client in the campaign briefing presentation

• Co-author of a manuscript for the study, Vignettes to understand HF self care decisions
• Administered several surveys to 3-4 heart failure patients weekly
• Transcribed hour long interviews
• Conducted qualitative data analysis for 25, 1-2 hour long interviews

• Designed logos, advertisements, banners, posters and t-shirts to create a memorable atmosphere on campus for Spring Fair
• Ensured that all assets were created on time and distributed to the correct locations

Paris Area, France

• Conducted archival research for stories as needed
• Transcribed 4, 2 hour long interviews given by the beauty editor
• Updated and wrote obituaries of 2 noted fashion designers

Masters Of Art Business

Bachelor Of Arts (B.A.), Romance Languages, Psychology, Entrepreneurship & Management