Sofia Arruda Email & Phone Number

Greater New York City Area

Client Management:• Drafted and edited appraisal reports for 8 fine art collections of high profile clients for legal and insurance purposes• Conducted comparable market data analysis using auction databases and art market resources (Artinfo, Artnet, Artprice) for each appraisal• Managed an Artist Estate Appraisal of 800+ objects (cataloguing, researching, object valuing and report writing)• Draft PowerPoint proposals for corporate collection acquisiton projectsBusiness Activities & Marketing:• Managed new company website development on Squarespace: designing, formatting and writing content• Created a company info sheet for prospective clientsHuman Resources & Office Operations:• Recruited and managed Spring & Summer 2017 interns• Implemented Asana to improve internal project management and workflow

Client Management:• Drafted and edited appraisal reports for 6 fine art collections of high profile clients for legal and insurance purposes• Planned, researched and coordinated with insurance companies to ensure accurate valuations for 200+ works• Catalogued and updated client collections on Collectify (collection management software)• Filed and organized internal photos and notes of damaged works before and after conservation treatments• Coordinated Art Basel 2016 event tickets and RSVPs and compiled a detailed client itineraryBusiness Activities & Marketing:• Drafted and sent email newsletters on MailChimp• Created social media and digital marketing strategies:• Developed new company website on Squarespace, advising on design elements and content• Initiated an Instagram posting calendar to draft and edit posts in advance• Gained 100+ Instagram followers and increased number of likes per post• Drafted a Powerpoint for the Art Law Day 2016 conference hosted by Cardozo Law School and American Appraiser’s Association

• Managed Instagram, Facebook and Twitter accounts• Updated website text and images daily to maintain a strong digital presence using Wordpress• Updated marketing materials daily (ex. Press Packets, Brochures, Product Sheets) using Indesign and Photoshop• Conducted product vendor research for RxArt Coloring Book distribution

Silver Spring, Md

• Assisted with development of Discovery Education's digital textbook products (Techbook)• Completed quality assurance reviews of course content, develop content tracking reports, and communicate feedback and results to stakeholders• Utilized proprietary Techbook content management system to update and enhance course content• Researched US education standards to prepare for curriculum updates• Conducted competitive analysis across different publisher performance ratings for all science textbooks for 13 courses

• Managed label tracking sheets for 18 family lines in Krylon Industrial maintenance coatings• Translated marketing copy and front panel components into French and Spanish for all labels• Designed two commercialized label icons that reflect different coating properties• Assisted with new product design including name generation and packaging• Proofed label drafts to assure all marketing copy and regulatory content are correct• Edited communications to paint dealers such as announcement memos and product cross-reference charts• Managed 3-D images of 25 aerosol and coatings family lines

Baltimore, Md

• Winner, Baltimore AMA 2015 Marketing Excellence Award• Worked with a team of 45 and a budget of $2500 for this internship run in conjunction with the JHU Advertising & IMC course• Designed 2 banners and flyers on Illustrator to promote the Broadway show Dirty Dancing • Designed 6 promotional items to be used at culminating campus events and oversaw order placement and delivery by working with local advertising specialty vendors• Scripted and filmed three 30 second YouTube video commercials to increase awareness of Dirty Dancing and The Hippodrome Theatre• Pitched the advertising tactics to the client in the campaign briefing presentation

• Co-author of a manuscript for the study, Vignettes to understand HF self care decisions• Administered several surveys to 3-4 heart failure patients weekly • Transcribed hour long interviews • Conducted qualitative data analysis for 25, 1-2 hour long interviews

• Designed logos, advertisements, banners, posters and t-shirts to create a memorable atmosphere on campus for Spring Fair• Ensured that all assets were created on time and distributed to the correct locations

Paris Area, France

• Conducted archival research for stories as needed • Transcribed 4, 2 hour long interviews given by the beauty editor • Updated and wrote obituaries of 2 noted fashion designers

Masters Of Art Business

Bachelor Of Arts (B.A.), Romance Languages, Psychology, Entrepreneurship & Management